Leader
62Heralded Score, range 30–73
The most visible marketing automation tools in Netherlands, October 2026
Most cited source
6citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
2/4engines put it in their top three
Top three on Google AI Mode and Gemini, not on Google AI Overviews and ChatGPT
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| – | | Unranked | Too few answers | Not measured | 0= #29 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 3#20 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #29 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 2#21 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 6#10 | –
| 1% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | 2= #22 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #29 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #29 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #29 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #29 | –
| 0% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Social | 6.7% | 2 of 4 | 5 | Not read |
| 2 | | Vendor site | 5.0% | 1 of 4 | 3 | Not read |
| 3 | | Social | 5.0% | 1 of 4 | 4 | Not read |
| 4 | | Consultancy | 6.7% | 3 of 4 | 2 | 18 |
| 5 | | Vendor site | 1.7% | 1 of 4 | 3 | Not read |
| 6 | | Regulator | 3.3% | 2 of 4 | 3 | Not read |
| 7 | | Vendor site | 5.0% | 2 of 4 | 2 | 5 |
| 8 | | Vendor site | 5.0% | 1 of 4 | 1 | 1 |
| 9 | | Community | 5.0% | 2 of 4 | 3 | Not read |
| 10 | | Review site | 3.3% | 1 of 4 | 3 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Wat zijn de beste tools voor marketingautomatisering voor kleine teams? | Dutch | |
| Hoe kunnen marketingteams e-mailcampagnes automatiseren? | Dutch | No brand recommended |
| Hoe kan een marketingteam e-mails versturen op basis van klantgedrag? | Dutch | No brand recommended |
| Hoe kan ik leads volgen vanaf het eerste contact tot aan een verkoop? | Dutch | No brand recommended |
| Zijn handmatige e-mailcampagnes of automatisering beter voor kleine bedrijven? | Dutch | No brand recommended |
| Is het voor B2B-teams beter om leads in spreadsheets bij te houden of automatisering te gebruiken? | Dutch | No brand recommended |
| Wat zijn voor kleine teams goede alternatieven voor handmatig e-mails versturen? | Dutch | |
| Wat zijn voor B2B-bedrijven goede alternatieven voor spreadsheets om leads bij te houden? | Dutch | |
| Ik heb een klein bedrijf en wil e-mails automatiseren zonder technische specialist. | Dutch | |
| Ik ben verantwoordelijk voor marketing bij een B2B-bedrijf en zoek een manier om leads bij te houden. | Dutch | |
Each engine's top three
Google AI Mode
- 1
ActiveCampaign
- = 2
HubSpot
- = 2
Mailchimp
Gemini
- 1
- 2
- 3
Google AI Overviews
- 1
- 2
- 3
Brevo
ChatGPT
- 1
- 2
- 3
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.