The most visible marketing automation tools in Italy, October 2026

October 2026 · 15 questions asked from Italy in Italian and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

HubSpot

55Heralded Score, range 28–72

Most cited source

youtube.com

10citations

From Google AI Overviews

Where engines disagree most

Mailchimp

3/4engines put it in their top three

Top three on Google AI Mode, Google AI Overviews and ChatGPT, not on Gemini

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
– E-goi Unranked Too few answers Not measured 0= #22
–
  • : Unranked
0% 0% None First reading
– Easymailing Unranked Too few answers Not measured 0= #22
–
  • : Unranked
0% 0% None First reading
– ELAINE Unranked Too few answers Not measured 0= #22
–
  • : Unranked
0% 0% None First reading
– Emailchef Unranked Too few answers Not measured 0= #22
–
  • : Unranked
0% 0% None First reading
– EmailFlow SaaS Unranked Too few answers Not measured 0= #22
–
  • : Unranked
0% 0% None First reading
– EmailOctopus GB Unranked Too few answers Not measured 0= #22
–
  • : Unranked
0% 0% None First reading
– Encharge BG Unranked Too few answers Not measured 0= #22
–
  • : Unranked
0% 0% None First reading
– Enormail Unranked Too few answers Not measured 0= #22
–
  • : Unranked
0% 0% None First reading
– Evalanche Unranked Too few answers Not measured 0= #22
–
  • : Unranked
0% 0% None First reading
– eworx Marketing Suite AT Unranked Too few answers Not measured 0= #22
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 google.com Vendor site 3.3% 2 of 4 2 Not read
12 ibm.com Vendor site 1.7% 1 of 4 2 Not read
13 indeed.com Directory 3.3% 1 of 4 2 Not read
14 insidemarketing.it Media 3.3% 1 of 4 2 Not read
15 medium.com Community 3.3% 1 of 4 2 Not read
16 missiveapp.com Vendor site 1.7% 1 of 4 2 Not read
17 reddit.com Community 1.7% 1 of 4 2 Not read
18 smshosting.it Vendor site 3.3% 1 of 4 1 Not read
19 teamsystem.com Vendor site 3.3% 1 of 4 2 Not read
20 westfield-creative.com Consultancy 3.3% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
best marketing automation tools for small business marketing teams English ActiveCampaign and Klaviyo, tied
automate email campaigns for small business marketing teams English ActiveCampaign, Brevo, HubSpot, Klaviyo, Mailchimp and Omnisend, tied
how can a small business send the right message to each customer English No brand recommended
how to follow up with leads without sending each email by hand English GMass and HubSpot, tied
automated email campaigns vs manual email campaigns for small businesses English Brevo, Mailchimp and Omnisend, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured