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The most visible marketing automation tools in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

HubSpot

61Heralded Score, range 55–66

Most cited source

youtube.com

74citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Brevo

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
11 Constant Contact US New entry 3 , range 2–5 3#11
3
  • : score 3 · #11
 3% 0% First reading
12 GetResponse PL New entry 3 , range 2–5 3#12
3
  • : score 3 · #12
 3% 1% First reading
13 ConvertKit US New entry 3 , range 2–5 3#13
3
  • : score 3 · #13
 3% 0% None First reading
14 Customer.io US New entry 2 , range 2–5 2#14
2
  • : score 2 · #14
 2% 0% First reading
15 Benchmark Email US New entry 2 , range 2–4 2#15
2
  • : score 2 · #15
 3% 0% None First reading
16 Rapidmail DE New entry 2 , range 1–4 2#16
2
  • : score 2 · #16
 2% 1% None First reading
17 Instantly US New entry 2 , range 1–4 2#17
2
  • : score 2 · #17
 2% 0% First reading
18 Zoho Campaigns IN New entry 2 , range 1–4 2#18
2
  • : score 2 · #18
 2% 0% First reading
19 Adobe Marketo US New entry 2 , range 1–4 2#19
2
  • : score 2 · #19
 2% 0% First reading
20 Shopify Email CA New entry 2 , range 1–4 2#20
2
  • : score 2 · #20
 2% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 10.5% 2 of 4 57 Not read
2 linkedin.com Social 7.1% 2 of 4 29 Not read
3 pipedrive.com Vendor site 5.5% 4 of 4 16 Not read
4 zapier.com Vendor site 4.5% 3 of 4 15 8
5 reddit.com Community 4.8% 3 of 4 18 Not read
6 toolradar.com Review site 4.3% 1 of 4 5 25
7 fitsmallbusiness.com Media 3.6% 1 of 4 2 12
8 europa.eu Regulator 2.1% 1 of 4 8 Not read
9 ico.org.uk Regulator 1.2% 1 of 4 7 Not read
10 insiderone.com Vendor site 2.9% 3 of 4 4 20

Questions asked

QuestionLanguageMost recommended
Quali sono i migliori strumenti di marketing automation per i piccoli team? Italian ActiveCampaign and Brevo, tied
Come possono i team di marketing automatizzare le campagne email? Italian Brevo and Klaviyo, tied
Come può un team marketing inviare email in base alle azioni dei clienti? Italian Klaviyo
Come posso monitorare i lead dal primo contatto fino alla vendita? Italian No brand recommended
Per le piccole imprese, è meglio inviare email manualmente o automatizzare le campagne? Italian No brand recommended
Per i team B2B, è meglio monitorare i lead con i fogli di calcolo o usare l’automazione? Italian HubSpot
Quali alternative ci sono all’invio manuale delle email per i piccoli team? Italian Brevo and Mailchimp, tied
Quali alternative ai fogli di calcolo ci sono per monitorare i lead nelle aziende B2B? Italian ActiveCampaign, Freshworks and HubSpot, tied
Gestisco una piccola impresa e vorrei automatizzare le email senza dovermi rivolgere a uno specialista tecnico. Italian Brevo and Mailchimp, tied
Mi occupo di marketing in un’azienda B2B e ho bisogno di un modo per monitorare i lead. Italian HubSpot

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured