Leader
61Heralded Score, range 55–66
The most visible marketing automation tools in Europe, October 2026
Most cited source
74citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 61 , range 55–66 | 61#1 | 61
| 65% | 30% | | First reading | |
| 2 | | New entry | 46 , range 43–50 | 46#2 | 46
| 48% | 18% | | First reading | |
| 3 | | New entry | 45 , range 42–49 | 45#3 | 45
| 38% | 26% | | First reading | |
| 4 | | New entry | 43 , range 40–47 | 43#4 | 43
| 39% | 19% | | First reading | |
| 5 | | New entry | 32 , range 27–35 | 32#5 | 32
| 19% | 12% | | First reading | |
| 6 | | New entry | 32 , range 26–35 | 32#6 | 32
| 19% | 10% | | First reading | |
| 7 | | New entry | 10 , range 7–22 | 10#7 | 10
| 13% | 2% | | First reading | |
| 8 | | New entry | 10 , range 7–22 | 10#8 | 10
| 9% | 6% | | First reading | |
| 9 | | New entry | 8 , range 6–13 | 8#9 | 8
| 12% | 0% | | First reading | |
| 10 | | New entry | 7 , range 6–11 | 7#10 | 7
| 11% | 0% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 11 | | Community | 2.4% | 2 of 4 | 8 | 2 |
| 12 | | Vendor site | 1.4% | 3 of 4 | 8 | Not read |
| 13 | | Vendor site | 2.4% | 1 of 4 | 1 | 12 |
| 14 | | Vendor site | 1.9% | 3 of 4 | 7 | Not read |
| 15 | | Vendor site | 1.0% | 1 of 4 | 4 | Not read |
| 16 | | Social | 1.9% | 1 of 4 | 7 | Not read |
| 17 | | Consultancy | 1.9% | 3 of 4 | 1 | Not read |
| 18 | | Regulator | 1.0% | 1 of 4 | 3 | Not read |
| 19 | | Directory | 1.7% | 1 of 4 | 2 | 2 |
| 20 | | Consultancy | 1.4% | 2 of 4 | 2 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| best marketing automation tools for small business marketing teams | English | |
| automate email campaigns for small business marketing teams | English | |
| how can a small business send the right message to each customer | English | No brand recommended |
| how to follow up with leads without sending each email by hand | English | |
| automated email campaigns vs manual email campaigns for small businesses | English | |
| Wat zijn de beste tools voor marketingautomatisering voor kleine teams? | Dutch | |
| Hoe kunnen marketingteams e-mailcampagnes automatiseren? | Dutch | No brand recommended |
| Hoe kan een marketingteam e-mails versturen op basis van klantgedrag? | Dutch | No brand recommended |
| Hoe kan ik leads volgen vanaf het eerste contact tot aan een verkoop? | Dutch | No brand recommended |
| Zijn handmatige e-mailcampagnes of automatisering beter voor kleine bedrijven? | Dutch | No brand recommended |
Each engine's top three
Google AI Mode
- 1
HubSpot
- 2
ActiveCampaign
- 3
Mailchimp
Gemini
- 1
- 2
- 3
Google AI Overviews
- 1
- 2
- 3
ChatGPT
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.