Leader
65Heralded Score, range 55–70
The most visible marketing automation tools in Europe, October 2026
Most cited source
74citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 65 , range 55–70 | 61#1 | 71#1 | 65
| 47% | 23% | | First reading | |
| 2 | | New entry | 47 , range 37–59 | 46#2 | 50#2 | 47
| 34% | 13% | | First reading | |
| 3 | | New entry | 44 , range 32–57 | 43#4 | 46#3 | 44
| 28% | 14% | | First reading | |
| 4 | | New entry | 36 , range 27–58 | 45#3 | 21#10 | 36
| 25% | 17% | | First reading | |
| 5 | | New entry | 35 , range 20–49 | 32#6 | 40#4 | 35
| 15% | 8% | | First reading | |
| 6 | | New entry | 22 , range 18–49 | 32#5 | 6#18 | 22
| 12% | 8% | | First reading | |
| 7 | | New entry | 13 , range 5–34 | 7#9 | 22#7 | 13
| 8% | 1% | | First reading | |
| 8 | | New entry | 12 , range 2–29 | 2#19 | 28#5 | 12
| 3% | 1% | | First reading | |
| 9 | | New entry | 11 , range 5–40 | 10#7 | 14#12 | 11
| 7% | 4% | | First reading | |
| 10 | | New entry | 11 , range 3–29 | 2#22 | 27#6 | 11
| 2% | 1% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Social | 10.5% | 2 of 4 | 57 | Not read |
| 2 | | Social | 7.1% | 2 of 4 | 29 | Not read |
| 3 | | Vendor site | 5.5% | 4 of 4 | 16 | Not read |
| 4 | | Vendor site | 4.5% | 3 of 4 | 15 | 8 |
| 5 | | Community | 4.8% | 3 of 4 | 18 | Not read |
| 6 | | Review site | 4.3% | 1 of 4 | 5 | 25 |
| 7 | | Media | 3.6% | 1 of 4 | 2 | 12 |
| 8 | | Regulator | 2.1% | 1 of 4 | 8 | Not read |
| 9 | | Regulator | 1.2% | 1 of 4 | 7 | Not read |
| 10 | | Vendor site | 2.9% | 3 of 4 | 4 | 20 |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Quali sono i migliori strumenti di marketing automation per i piccoli team? | Italian | |
| Come possono i team di marketing automatizzare le campagne email? | Italian | |
| Come può un team marketing inviare email in base alle azioni dei clienti? | Italian | |
| Come posso monitorare i lead dal primo contatto fino alla vendita? | Italian | No brand recommended |
| Per le piccole imprese, è meglio inviare email manualmente o automatizzare le campagne? | Italian | No brand recommended |
| Per i team B2B, è meglio monitorare i lead con i fogli di calcolo o usare l’automazione? | Italian | |
| Quali alternative ci sono all’invio manuale delle email per i piccoli team? | Italian | |
| Quali alternative ai fogli di calcolo ci sono per monitorare i lead nelle aziende B2B? | Italian | |
| Gestisco una piccola impresa e vorrei automatizzare le email senza dovermi rivolgere a uno specialista tecnico. | Italian | |
| Mi occupo di marketing in un’azienda B2B e ho bisogno di un modo per monitorare i lead. | Italian | |
Each engine's top three
Google AI Mode
- 1
HubSpot
- 2
ActiveCampaign
- 3
Mailchimp
Gemini
- 1
- 2
- 3
Google AI Overviews
- 1
- 2
- 3
ChatGPT
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.