Leader
61Heralded Score, range 55–66
The most visible marketing automation tools in Europe, October 2026
Most cited source
74citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Social | 10.5% | 2 of 4 | 57 | Not read |
| 2 | | Social | 7.1% | 2 of 4 | 29 | Not read |
| 3 | | Vendor site | 5.5% | 4 of 4 | 16 | 1 |
| 4 | | Vendor site | 4.5% | 3 of 4 | 15 | 8 |
| 5 | | Community | 4.8% | 3 of 4 | 18 | Not read |
| 6 | | Review site | 4.3% | 1 of 4 | 5 | 26 |
| 7 | | Media | 3.6% | 1 of 4 | 2 | 13 |
| 8 | | Regulator | 2.1% | 1 of 4 | 8 | Not read |
| 9 | | Regulator | 1.2% | 1 of 4 | 7 | Not read |
| 10 | | Vendor site | 2.9% | 3 of 4 | 4 | 20 |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Quels sont les meilleurs outils d’automatisation marketing pour les petites équipes ? | French | |
| Comment les équipes marketing peuvent-elles automatiser leurs campagnes d’e-mails ? | French | |
| Comment une équipe marketing peut-elle envoyer des e-mails en fonction des actions des clients ? | French | No brand recommended |
| Comment suivre des prospects du premier contact jusqu’à la vente ? | French | |
| Pour une petite entreprise, vaut-il mieux envoyer des campagnes d’e-mails manuellement ou les automatiser ? | French | |
| Pour une équipe B2B, vaut-il mieux suivre les prospects dans des tableurs ou utiliser un outil d’automatisation ? | French | |
| Quelles solutions existe-t-il pour éviter d’envoyer des e-mails manuellement quand on a une petite équipe ? | French | |
| Quelles alternatives aux tableurs existe-t-il pour suivre les prospects dans une entreprise B2B ? | French | |
| Je dirige une petite entreprise et je veux automatiser mes e-mails sans avoir besoin d’un spécialiste technique. | French | |
| Je suis responsable marketing dans une entreprise B2B et je cherche un moyen de suivre les prospects. | French | |
Each engine's top three
Google AI Mode
- 1
HubSpot
- 2
ActiveCampaign
- 3
Mailchimp
Gemini
- 1
- 2
- 3
Google AI Overviews
- 1
- 2
- 3
ChatGPT
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.