Leader
32Heralded Score, range 12–42
The most visible marketing agencies in United Kingdom, October 2026
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| – | | Unranked | Too few answers | Not measured | –
| 2% | 2% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 1% | 1% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 2% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 1% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 1% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 2% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 3% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 2% | 2% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Directory | 13.3% | 4 of 4 | 3 | 3 |
| 2 | | Media | 10.0% | 2 of 4 | 5 | 1 |
| 3 | | Social | 5.0% | 1 of 4 | 5 | Not read |
| 4 | | Vendor site | 8.3% | 2 of 4 | 3 | Not read |
| 5 | | Consultancy | 8.3% | 3 of 4 | 2 | Not read |
| 6 | | Consultancy | 8.3% | 3 of 4 | 2 | Not read |
| 7 | | Reference | 3.3% | 1 of 4 | 2 | Not read |
| 8 | | Consultancy | 5.0% | 1 of 4 | 3 | Not read |
| 9 | | Consultancy | 6.7% | 3 of 4 | 1 | 1 |
| 10 | | Consultancy | 5.0% | 2 of 4 | 1 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| marketing agency vs in-house marketing team in the UK | English | No brand recommended |
| What are the best marketing agencies in the UK? | English | |
| I run a 50-person company in the UK. Which marketing agency should we hire? | English | |
| best digital marketing agencies in the UK | English | |
| marketing agency for a small business in the UK | English | |
Each engine's top three
Google AI Mode
No brand named in at least three answers.
Gemini
Google AI Overviews
ChatGPT
- 1
Hallam
- = 2
The Good Marketer
- = 2
The SEO Works
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.