Leader
31Heralded Score, range 5–53
The most visible marketing agencies in United Kingdom, October 2026
Most cited source
16citations
From Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| – | | Unranked | Too few answers | Not measured | 0= #60 | –
| 1% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 1= #26 | –
| 2% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | 4= #11 | –
| 1% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 1= #51 | –
| 2% | 1% | | First reading | |
| – | | Unranked | Too few answers | Not measured | 1= #51 | –
| 1% | 1% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 2#21 | –
| 1% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 2#19 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 1= #26 | –
| 2% | 1% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 4#13 | –
| 2% | 1% | None | First reading | |
| – | Catchy | Unranked | Too few answers | Not measured | 1= #26 | –
| 1% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Social | 13.3% | 1 of 4 | 8 | Not read |
| 2 | | Community | 13.3% | 3 of 4 | 8 | Not read |
| 3 | | Consultancy | 6.7% | 2 of 4 | 5 | 17 |
| 4 | | Consultancy | 5.0% | 1 of 4 | 4 | 13 |
| 5 | | Media | 5.0% | 3 of 4 | 5 | Not read |
| 6 | | Consultancy | 5.0% | 1 of 4 | 3 | Not read |
| 7 | | Vendor site | 5.0% | 1 of 4 | 4 | Not read |
| 8 | | Consultancy | 5.0% | 1 of 4 | 2 | 5 |
| 9 | | Vendor site | 5.0% | 2 of 4 | 1 | Not read |
| 10 | | Vendor site | 3.3% | 1 of 4 | 3 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| What are the best marketing agencies for B2B companies? | English | |
| Digital marketing agency for a growing company | English | |
| How can a small company find a marketing agency that delivers leads? | English | No brand recommended |
| How do I choose a marketing agency for a product launch? | English | |
| In-house marketing team vs. marketing agency for a growing company | English | No brand recommended |
| Freelancers vs. a full-service marketing agency for small businesses | English | No brand recommended |
| Alternatives to hiring a full in-house marketing team | English | No brand recommended |
| Alternatives to managing several marketing freelancers | English | No brand recommended |
| I'm the founder of a 50-person software company. Which marketing agency should we hire? | English | |
| I lead marketing at a mid-sized company and need an agency for paid ads and content. | English | |
Each engine's top three
Google AI Mode
No brand named in at least three answers.
Gemini
Google AI Overviews
ChatGPT
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.