The most visible marketing agencies in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Directive

10Heralded Score, range 4–34

Most cited source

youtube.com

17citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Directive

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
– Boomerang Consulting Unranked Too few answers Not measured
–
  • : Unranked
2% 2% None First reading
– Brafton US Unranked Too few answers Not measured
–
  • : Unranked
2% 0% None First reading
– Brainlabs GB Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Comodoro Marketing Unranked Too few answers Not measured
–
  • : Unranked
2% 2% First reading
– Connext US Unranked Too few answers Not measured
–
  • : Unranked
5% 5% First reading
– Creativ Innova Unranked Too few answers Not measured
–
  • : Unranked
2% 2% None First reading
– Dentsu JP Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Digitalvar Unranked Too few answers Not measured
–
  • : Unranked
2% 2% First reading
– Dobuss ES Unranked Too few answers Not measured
–
  • : Unranked
1% 0% First reading
– Earnest US Unranked Too few answers Not measured
–
  • : Unranked
2% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 marketing4ecommerce.net Consultancy 5.0% 3 of 4 1 4
12 mthd.agency Consultancy 5.0% 3 of 4 1 Not read
13 ba3digitalmarketing.com Consultancy 3.3% 2 of 4 1 1
14 bastidafarina.com Consultancy 3.3% 2 of 4 2 Not read
15 brandhousela.com Consultancy 3.3% 2 of 4 1 1
16 clutch.co Directory 3.3% 2 of 4 2 Not read
17 departamentocreativo.com Consultancy 3.3% 2 of 4 1 Not read
18 designrush.com Directory 3.3% 2 of 4 2 Not read
19 desorbitante.com Consultancy 3.3% 2 of 4 2 Not read
20 differentgrowth.com Consultancy 3.3% 2 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
best digital marketing agencies for b2b companies English 310 Creative, Connext, Directive, First Page Sage, Gotoclient, Gripped, InboundCycle, Kalungi, Nementio and The Marketing Practice, tied
marketing agency for a software company English FORECOM, Just Marketing, Kalungi, Omniscient Digital and Studio New Brand, tied
how to choose a marketing agency English No brand recommended
how much does a marketing agency cost for a small business English No brand recommended
marketing agency vs in-house marketing team English No brand recommended

Each engine's top three

Google AI Mode

No brand named in at least three answers.

Gemini

No brand named in at least three answers.

Google AI Overviews

No brand named in at least three answers.

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured