Leader
32Heralded Score, range 16–41
The most visible marketing agencies in Netherlands, October 2026
Most cited source
12citations
From Google AI Mode, Gemini, Google AI Overviews and ChatGPT
Where engines disagree most
1/4engines put it in their top three
Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| – | Dapper NL | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 2% | 2% | None | First reading | |
| – | De Marketing Centrale NL | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 2% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | | First reading | |
| – | DGTLbase | Unranked | Too few answers | Not measured | –
| 1% | 1% | None | First reading | |
| – | diezit | Unranked | Too few answers | Not measured | –
| 2% | 2% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | Dorst & Lesser | Unranked | Too few answers | Not measured | –
| 2% | 2% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 11 | | Consultancy | 6.7% | 3 of 4 | 2 | 1 |
| 12 | | Vendor site | 5.0% | 2 of 4 | 2 | 1 |
| 13 | | Directory | 5.0% | 3 of 4 | 2 | 8 |
| 14 | | Consultancy | 5.0% | 2 of 4 | 1 | 5 |
| 15 | | Consultancy | 3.3% | 2 of 4 | 2 | Not read |
| 16 | | Review site | 3.3% | 1 of 4 | 2 | Not read |
| 17 | | Media | 3.3% | 2 of 4 | 2 | Not read |
| 18 | | Review site | 1.7% | 1 of 4 | 2 | Not read |
| 19 | | Consultancy | 3.3% | 1 of 4 | 1 | 1 |
| 20 | | Vendor site | 3.3% | 1 of 4 | 1 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| marketing agency vs in-house marketing team in the Netherlands | English | No brand recommended |
| Wat zijn de beste marketingbureaus in Nederland? | Dutch | |
| Ik heb een bedrijf met 50 medewerkers in Nederland. Welk marketingbureau kunnen we het beste inhuren? | Dutch | |
| best digital marketing agencies in the Netherlands | English | BrainDonors, |
| marketing agency for a small business in the Netherlands | English | Create & Convert, diezit, Klik Digital, |
Each engine's top three
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.