Leader
26Heralded Score, range 7–38
The most visible marketing agencies in Germany, October 2026
Most cited source
11citations
From Google AI Mode, Gemini, Google AI Overviews and ChatGPT
Where engines disagree most
2/4engines put it in their top three
Top three on Gemini and Google AI Overviews, not on Google AI Mode and ChatGPT
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | Kemb GmbH DE | Unranked | Too few answers | Not measured | –
| 1% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | Kochan & Partner DE | Unranked | Too few answers | Not measured | –
| 1% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 1% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 1% | 0% | None | First reading | |
| – | lass machen GmbH DE | Unranked | Too few answers | Not measured | –
| 2% | 0% | | First reading | |
| – | Leadeffect GmbH DE | Unranked | Too few answers | Not measured | –
| 2% | 2% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 2% | 2% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Vendor site | 11.7% | 4 of 4 | 9 | 1 |
| 2 | | Industry authority | 10.0% | 2 of 4 | 6 | Not read |
| 3 | | Directory | 15.0% | 2 of 4 | 9 | 6 |
| 4 | | Social | 8.3% | 1 of 4 | 9 | Not read |
| 5 | | Review site | 8.3% | 4 of 4 | 4 | 8 |
| 6 | | Directory | 10.0% | 4 of 4 | 3 | 3 |
| 7 | | Consultancy | 6.7% | 2 of 4 | 3 | 9 |
| 8 | | Directory | 6.7% | 3 of 4 | 4 | 6 |
| 9 | | Directory | 5.0% | 3 of 4 | 1 | 11 |
| 10 | | Consultancy | 3.3% | 1 of 4 | 3 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Digitalagentur für ein wachsendes Unternehmen in Deutschland | German | |
| Wie findet ein kleines Unternehmen in Deutschland eine Marketingagentur, die Leads generiert? | German | AAADS, |
| Wie wähle ich eine Marketingagentur für eine Produkteinführung in Deutschland aus? | German | No brand recommended |
| Alternativen zum Aufbau eines kompletten internen Marketingteams in Deutschland | German | No brand recommended |
| Alternativen zur Koordination mehrerer Marketing-Freelancer in Deutschland | German | No brand recommended |
| Ich leite das Marketing in einem mittelständischen Unternehmen in Deutschland und suche eine Agentur für bezahlte Anzeigen und Content. | German | AD Consulting, Barefoot Performance, |
| how to choose a marketing agency in germany | English | No brand recommended |
| how much does a marketing agency cost for a small business in germany | English | No brand recommended |
| Inhouse-Marketingteam oder Marketingagentur für ein wachsendes Unternehmen in Deutschland | German | |
| Freelancer oder Full-Service-Marketingagentur für kleine Unternehmen in Deutschland | German | ARISE Online Marketing GmbH, |
Each engine's top three
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.