Leader
2Heralded Score, range 2–4
The most visible marketing agencies in Europe, October 2026
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 2 , range 2–4 | 2#1 | 2
| 2% | 1% | | First reading | |
| 2 | | New entry | 2 , range 1–4 | 2#2 | 2
| 2% | 1% | | First reading | |
| 3 | | New entry | 2 , range 1–4 | 2#3 | 2
| 2% | 0% | None | First reading | |
| 4 | | New entry | 2 , range 1–3 | 2#4 | 2
| 1% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 1% | 1% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 11 | | Industry authority | 1.4% | 2 of 4 | 6 | Not read |
| 12 | | Directory | 1.4% | 1 of 4 | 6 | Not read |
| 13 | | Directory | 2.1% | 2 of 4 | 9 | Not read |
| 14 | | Directory | 1.9% | 3 of 4 | 8 | Not read |
| 15 | | Directory | 1.9% | 3 of 4 | 9 | Not read |
| 16 | | Social | 1.4% | 2 of 4 | 8 | Not read |
| 17 | | Consultancy | 1.9% | 3 of 4 | 2 | Not read |
| 18 | | Media | 1.4% | 2 of 4 | 5 | Not read |
| 19 | | Review site | 1.2% | 4 of 4 | 4 | Not read |
| 20 | | Consultancy | 1.2% | 2 of 4 | 3 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Digitalagentur für ein wachsendes Unternehmen in Deutschland | German | No brand recommended |
| Wie findet ein kleines Unternehmen in Deutschland eine Marketingagentur, die Leads generiert? | German | No brand recommended |
| Wie wähle ich eine Marketingagentur für eine Produkteinführung in Deutschland aus? | German | No brand recommended |
| Alternativen zum Aufbau eines kompletten internen Marketingteams in Deutschland | German | No brand recommended |
| Alternativen zur Koordination mehrerer Marketing-Freelancer in Deutschland | German | No brand recommended |
| Ich leite das Marketing in einem mittelständischen Unternehmen in Deutschland und suche eine Agentur für bezahlte Anzeigen und Content. | German | No brand recommended |
| how to choose a marketing agency in germany | English | No brand recommended |
| how much does a marketing agency cost for a small business in germany | English | No brand recommended |
| Inhouse-Marketingteam oder Marketingagentur für ein wachsendes Unternehmen in Deutschland | German | No brand recommended |
| Freelancer oder Full-Service-Marketingagentur für kleine Unternehmen in Deutschland | German | No brand recommended |
Each engine's top three
Google AI Mode
No brand named in at least three answers.
Gemini
No brand named in at least three answers.
Google AI Overviews
ChatGPT
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.