Leader
10Heralded Score, range 7–23
The most visible marketing agencies in Europe, October 2026
Most cited source
90citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 10 , range 7–23 | 10#1 | 10
| 11% | 4% | | First reading | |
| 2 | | New entry | 2 , range 2–4 | 2#2 | 2
| 2% | 0% | | First reading | |
| 3 | | New entry | 2 , range 1–4 | 2#3 | 2
| 2% | 0% | | First reading | |
| 4 | | New entry | 2 , range 1–3 | 2#4 | 2
| 1% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 11 | | Consultancy | 2.9% | 2 of 4 | 1 | 1 |
| 12 | | Vendor site | 1.4% | 2 of 4 | 10 | Not read |
| 13 | | Consultancy | 2.1% | 3 of 4 | 5 | 5 |
| 14 | | Consultancy | 2.4% | 1 of 4 | 2 | 1 |
| 15 | | Consultancy | 2.1% | 4 of 4 | 5 | Not read |
| 16 | | Directory | 1.9% | 4 of 4 | 6 | Not read |
| 17 | | Vendor site | 1.4% | 2 of 4 | 9 | Not read |
| 18 | | Consultancy | 2.1% | 2 of 4 | 2 | Not read |
| 19 | | Directory | 1.4% | 3 of 4 | 6 | Not read |
| 20 | | Vendor site | 1.9% | 3 of 4 | 1 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Freelancers of een fullservice marketingbureau voor kleine bedrijven | Dutch | No brand recommended |
| Alternatieven voor het aannemen van een volledig intern marketingteam | Dutch | No brand recommended |
| Alternatieven voor het aansturen van meerdere marketingfreelancers | Dutch | No brand recommended |
| Ik ben oprichter van een softwarebedrijf met 50 medewerkers. Welk marketingbureau kunnen we het beste inhuren? | Dutch | No brand recommended |
| Ik geef leiding aan marketing bij een middelgroot bedrijf en zoek een bureau voor betaalde advertenties en content. | Dutch | No brand recommended |
| best digital marketing agencies for b2b companies | English | No brand recommended |
| marketing agency for a software company | English | |
| how to choose a marketing agency | English | No brand recommended |
| how much does a marketing agency cost for a small business | English | No brand recommended |
| marketing agency vs in-house marketing team | English | No brand recommended |
Each engine's top three
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.