The most visible marketing agencies in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Directive

10Heralded Score, range 7–23

Most cited source

youtube.com

90citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Single Grain

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Directive US New entry 10 , range 7–23 10#1
10
  • : score 10 · #1
11% 4% First reading
2 WebFX US New entry 2 , range 2–4 2#2
2
  • : score 2 · #2
2% 0% First reading
3 NoGood US New entry 2 , range 1–4 2#3
2
  • : score 2 · #3
2% 0% First reading
4 Single Grain US New entry 2 , range 1–3 2#4
2
  • : score 2 · #4
1% 0% First reading
– Accenture Song IE Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading
– Brainlabs GB Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading
– Dentsu JP Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading
– Havas FR Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading
– Ignite Visibility US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading
– Jellyfish GB Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 ba3digitalmarketing.com Consultancy 2.9% 2 of 4 1 1
12 hubspot.com Vendor site 1.4% 2 of 4 10 Not read
13 thebusinessrover.com Consultancy 2.1% 3 of 4 5 5
14 beomniscient.com Consultancy 2.4% 1 of 4 2 1
15 blissagency.it Consultancy 2.1% 4 of 4 5 Not read
16 sortlist.nl Directory 1.9% 4 of 4 6 Not read
17 google.com Vendor site 1.4% 2 of 4 9 Not read
18 lyfemarketing.com Consultancy 2.1% 2 of 4 2 Not read
19 sortlist.de Directory 1.4% 3 of 4 6 Not read
20 funnel.io Vendor site 1.9% 3 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
Quali sono le migliori agenzie di marketing per le aziende B2B? Italian No brand recommended
Agenzia di marketing digitale per un’azienda in crescita Italian No brand recommended
Come può una piccola azienda trovare un’agenzia di marketing capace di generare lead? Italian No brand recommended
Come scelgo un’agenzia di marketing per il lancio di un prodotto? Italian No brand recommended
Team marketing interno o agenzia di marketing per un’azienda in crescita? Italian No brand recommended
Freelance o agenzia di marketing a servizio completo per le piccole imprese? Italian No brand recommended
Alternative all’assunzione di un intero team marketing interno Italian No brand recommended
Alternative alla gestione di diversi freelance nel marketing Italian No brand recommended
Sono il fondatore di un’azienda software con 50 dipendenti. Quale agenzia di marketing dovremmo scegliere? Italian No brand recommended
Dirigo il marketing in un’azienda di medie dimensioni e cerco un’agenzia per le campagne pubblicitarie a pagamento e i contenuti. Italian No brand recommended

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured