Leader
10Heralded Score, range 7–23
The most visible marketing agencies in Europe, October 2026
Most cited source
90citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 10 , range 7–23 | 10#1 | 10
| 11% | 4% | | First reading | |
| 2 | | New entry | 2 , range 2–4 | 2#2 | 2
| 2% | 0% | | First reading | |
| 3 | | New entry | 2 , range 1–4 | 2#3 | 2
| 2% | 0% | | First reading | |
| 4 | | New entry | 2 , range 1–3 | 2#4 | 2
| 1% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 11 | | Consultancy | 2.9% | 2 of 4 | 1 | 1 |
| 12 | | Vendor site | 1.4% | 2 of 4 | 10 | Not read |
| 13 | | Consultancy | 2.1% | 3 of 4 | 5 | 5 |
| 14 | | Consultancy | 2.4% | 1 of 4 | 2 | 1 |
| 15 | | Consultancy | 2.1% | 4 of 4 | 5 | Not read |
| 16 | | Directory | 1.9% | 4 of 4 | 6 | Not read |
| 17 | | Vendor site | 1.4% | 2 of 4 | 9 | Not read |
| 18 | | Consultancy | 2.1% | 2 of 4 | 2 | Not read |
| 19 | | Directory | 1.4% | 3 of 4 | 6 | Not read |
| 20 | | Vendor site | 1.9% | 3 of 4 | 1 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| best digital marketing agencies for b2b companies | English | |
| marketing agency for a software company | English | No brand recommended |
| how to choose a marketing agency | English | No brand recommended |
| how much does a marketing agency cost for a small business | English | No brand recommended |
| marketing agency vs in-house marketing team | English | No brand recommended |
| What are the best marketing agencies for B2B companies? | English | |
| Digital marketing agency for a growing company | English | No brand recommended |
| How can a small company find a marketing agency that delivers leads? | English | No brand recommended |
| How do I choose a marketing agency for a product launch? | English | No brand recommended |
| In-house marketing team vs. marketing agency for a growing company | English | No brand recommended |
Each engine's top three
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.