Leader
2Heralded Score, range 2–4
The most visible marketing agencies in Europe, October 2026
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 1% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 11 | | Industry authority | 1.4% | 2 of 4 | 6 | Not read |
| 12 | | Directory | 1.4% | 1 of 4 | 6 | Not read |
| 13 | | Directory | 2.1% | 2 of 4 | 9 | Not read |
| 14 | | Directory | 1.9% | 3 of 4 | 8 | Not read |
| 15 | | Directory | 1.9% | 3 of 4 | 9 | Not read |
| 16 | | Social | 1.4% | 2 of 4 | 8 | Not read |
| 17 | | Consultancy | 1.9% | 3 of 4 | 2 | Not read |
| 18 | | Media | 1.4% | 2 of 4 | 5 | Not read |
| 19 | | Review site | 1.2% | 4 of 4 | 4 | Not read |
| 20 | | Consultancy | 1.2% | 2 of 4 | 3 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| marketing agency vs in-house marketing team in italy | English | No brand recommended |
| Quali sono le migliori agenzie di marketing in Italia? | Italian | |
| Gestisco un’azienda di 50 persone in Italia. Quale agenzia di marketing dovremmo assumere? | Italian | No brand recommended |
| best digital marketing agencies in Italy | English | No brand recommended |
| marketing agency for a small business in Italy | English | No brand recommended |
| Digitaal marketingbureau voor een groeiend bedrijf in Nederland | Dutch | No brand recommended |
| Hoe kan een klein bedrijf in Nederland een marketingbureau vinden dat leads oplevert? | Dutch | No brand recommended |
| Hoe kies ik een marketingbureau voor een productlancering in Nederland? | Dutch | No brand recommended |
| Intern marketingteam of marketingbureau voor een groeiend bedrijf in Nederland | Dutch | No brand recommended |
| Freelancers of een fullservice-marketingbureau voor kleine bedrijven in Nederland | Dutch | No brand recommended |
Each engine's top three
Google AI Mode
No brand named in at least three answers.
Gemini
No brand named in at least three answers.
Google AI Overviews
ChatGPT
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.