The most visible marketing agencies, October 2026

October 2026 · 15 questions asked in English, worldwide · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Most cited source

clutch.co

10citations

From Google AI Mode and ChatGPT

Where engines disagree most

Disruptive Advertising

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Disruptive Advertising US New entry 16 , range 5–35 16#1
16
  • : score 16 · #1
14% 5% First reading
2 WebFX US New entry 12 , range 5–34 12#2
12
  • : score 12 · #2
13% 4% First reading
3 SmartSites US New entry 11 , range 4–34 11#3
11
  • : score 11 · #3
11% 5% First reading
4 Directive US New entry 9 , range 3–33 9#4
9
  • : score 9 · #4
8% 6% None First reading
5 Ignite Visibility US New entry 9 , range 3–33 9#5
9
  • : score 9 · #5
9% 5% First reading
6 Publicis Groupe FR New entry 7 , range 2–31 7#6
7
  • : score 7 · #6
8% 2% None First reading
7 WPP GB New entry 4 , range 2–27 4#7
4
  • : score 4 · #7
7% 0% None First reading
8 NoGood US New entry 4 , range 1–24 4#8
4
  • : score 4 · #8
6% 0% None First reading
9 Omnicom US New entry 4 , range 1–24 4#9
4
  • : score 4 · #9
6% 0% None First reading
10 Ogilvy US New entry 3 , range 1–21 3#10
3
  • : score 3 · #10
5% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 marketerhire.com Consultancy 5.0% 2 of 4 3 Not read
12 miniloop.ai Vendor site 5.0% 3 of 4 2 2
13 mthd.agency Consultancy 5.0% 3 of 4 1 1
14 abmarketinggroup.co Consultancy 3.3% 2 of 4 1 Not read
15 americanadvertisingandmarketingassociation.org Community 3.3% 1 of 4 1 Not read
16 ba3digitalmarketing.com Consultancy 3.3% 2 of 4 1 4
17 chatterbuzzmedia.com Consultancy 1.7% 1 of 4 2 Not read
18 getcredo.com Directory 1.7% 1 of 4 2 Not read
19 growwithba.com Consultancy 3.3% 1 of 4 2 Not read
20 linkedin.com Social 3.3% 1 of 4 2 Not read

Questions asked

QuestionLanguageMost recommended
marketing agency vs in-house marketing team English No brand recommended
What are the best marketing agencies? English Disruptive Advertising, Ignite Visibility, Moburst, Power Digital, Publicis Groupe and SmartSites, tied
I run a 50-person company. Which marketing agency should we hire? English Directive
best digital marketing agencies English WebFX
marketing agency for a small business English DigiKai Marketing & Advertising, DK Marketing LV, GridTier SEO Agency Las Vegas, Iconier Digital Marketing Agency and Strive Enterprise, tied

Each engine's top three

Google AI Mode

No brand named in at least three answers.

ChatGPT

No brand named in at least three answers.

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured