Leader
16Heralded Score, range 5–35
Leader
16Heralded Score, range 5–35
Most cited source
10citations
From Google AI Mode and ChatGPT
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| – | Coombs Marketing | Unranked | Too few answers | Not measured | –
| 2% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 1% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 4% | 0% | None | First reading | |
| – | Di Fiore Creative | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | DigiKai Marketing & Advertising | Unranked | Too few answers | Not measured | –
| 2% | 2% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 1% | 0% | None | First reading | |
| – | DK Marketing LV LV | Unranked | Too few answers | Not measured | –
| 2% | 2% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 2% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 1% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 11 | | Consultancy | 5.0% | 2 of 4 | 3 | Not read |
| 12 | | Vendor site | 5.0% | 3 of 4 | 2 | 2 |
| 13 | | Consultancy | 5.0% | 3 of 4 | 1 | 1 |
| 14 | | Consultancy | 3.3% | 2 of 4 | 1 | Not read |
| 15 | | Community | 3.3% | 1 of 4 | 1 | Not read |
| 16 | | Consultancy | 3.3% | 2 of 4 | 1 | 4 |
| 17 | | Consultancy | 1.7% | 1 of 4 | 2 | Not read |
| 18 | | Directory | 1.7% | 1 of 4 | 2 | Not read |
| 19 | | Consultancy | 3.3% | 1 of 4 | 2 | Not read |
| 20 | | Social | 3.3% | 1 of 4 | 2 | Not read |
| Question | Language | Most recommended |
|---|---|---|
| marketing agency vs in-house marketing team | English | No brand recommended |
| What are the best marketing agencies? | English | |
| I run a 50-person company. Which marketing agency should we hire? | English | |
| best digital marketing agencies | English | |
| marketing agency for a small business | English | DigiKai Marketing & Advertising, DK Marketing LV, |
No brand named in at least three answers.
No brand named in at least three answers.
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.