The most visible influencer marketing agencies in Italy, October 2026

October 2026 · 15 questions asked from Italy in Italian and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

FLU Agency

30Heralded Score, range 9–39

Most cited source

youtube.com

15citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

The Influencer Marketing Factory

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
– SORA Media Unranked Too few answers Not measured
–
  • : Unranked
2% 2% None First reading
– Spada Media Group Unranked Too few answers Not measured
–
  • : Unranked
2% 2% None First reading
– TEAM LEWIS GB Unranked Too few answers Not measured
–
  • : Unranked
2% 0% None First reading
– The Outloud Group US Unranked Too few answers Not measured
–
  • : Unranked
2% 0% None First reading
– The Shelf US Unranked Too few answers Not measured
–
  • : Unranked
1% 0% None First reading
– The Social Shepherd GB Unranked Too few answers Not measured
–
  • : Unranked
3% 0% None First reading
– The Village Unranked Too few answers Not measured
–
  • : Unranked
1% 1% None First reading
– TOAgency Unranked Too few answers Not measured
–
  • : Unranked
2% 2% None First reading
– Top Influencer Marketing Agency Unranked Too few answers Not measured
–
  • : Unranked
1% 0% None First reading
– Trevant Unranked Too few answers Not measured
–
  • : Unranked
1% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 shopify.com Vendor site 6.7% 2 of 4 2 Not read
12 we-wealth.com Media 6.7% 1 of 4 1 1
13 agcom.it Unclassified 3.3% 1 of 4 2 Not read
14 aspire.io Vendor site 3.3% 2 of 4 3 Not read
15 awisee.com Consultancy 3.3% 1 of 4 3 Not read
16 brainpull.com Consultancy 5.0% 2 of 4 1 Not read
17 collabios.com Vendor site 5.0% 1 of 4 1 3
18 collabstr.com Vendor site 3.3% 1 of 4 3 Not read
19 digitalagencynetwork.com Directory 3.3% 2 of 4 2 4
20 feelstudio.it Consultancy 5.0% 2 of 4 3 Not read

Questions asked

QuestionLanguageMost recommended
best influencer marketing agencies English Buzzoole, FLU Agency, Goat Agency, Samy Alliance, The Influencer Marketing Factory, Viral Nation, Whalar and Ykone, tied
influencer marketing agency for tiktok English Boomerang Web Agency Torino, Cooltura, HUB09, Minfluencer and TOAgency, tied
how to choose an influencer marketing agency English No brand recommended
how much does an influencer marketing agency cost English No brand recommended
influencer marketing agency vs in-house influencer marketing English No brand recommended

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured