Leader
The Influencer Marketing Factory
20Heralded Score, range 10–31
The most visible influencer marketing agencies in Europe, October 2026
Most cited source
74citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| 11 | | New entry | 2 , range 1–4 | 2#11 | 2
| 2% | 0% | | First reading | |
| 12 | | New entry | 2 , range 1–4 | 2#12 | 2
| 1% | 1% | | First reading | |
| 13 | | New entry | 2 , range 1–4 | 2#13 | 2
| 2% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 11 | | Vendor site | 2.1% | 2 of 4 | 19 | Not read |
| 12 | | Directory | 3.8% | 4 of 4 | 12 | Not read |
| 13 | | Consultancy | 3.1% | 4 of 4 | 5 | Not read |
| 14 | | Vendor site | 4.3% | 4 of 4 | 5 | Not read |
| 15 | | Directory | 2.6% | 1 of 4 | 3 | 1 |
| 16 | | Vendor site | 3.3% | 1 of 4 | 9 | Not read |
| 17 | | Vendor site | 3.3% | 3 of 4 | 7 | 5 |
| 18 | | Social | 2.9% | 3 of 4 | 13 | Not read |
| 19 | | Directory | 3.3% | 4 of 4 | 7 | 1 |
| 20 | | Media | 3.1% | 3 of 4 | 3 | 3 |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Quali sono le migliori agenzie di influencer marketing per i brand? | Italian | |
| Agenzia di influencer marketing per il lancio di un prodotto | Italian | No brand recommended |
| Come può un’azienda trovare influencer in linea con il proprio brand? | Italian | No brand recommended |
| Come scelgo un’agenzia di influencer marketing per una campagna? | Italian | No brand recommended |
| Programma di influencer marketing interno o agenzia per un’azienda in crescita? | Italian | No brand recommended |
| Contattare i creator direttamente o affidarsi a un’agenzia di influencer marketing? | Italian | No brand recommended |
| Quali alternative ci sono a gestire da soli le campagne con gli influencer? | Italian | No brand recommended |
| Quali alternative ci sono a una piattaforma di influencer marketing self-service? | Italian | No brand recommended |
| Sono il direttore marketing di un’app per consumatori e voglio realizzare campagne con creator di TikTok e Instagram. Quale agenzia di influencer marketing dovremmo scegliere? | Italian | No brand recommended |
| Sono responsabile marketing in una fintech e cerco un’agenzia che gestisca campagne con influencer in diversi Paesi. | Italian | No brand recommended |
Each engine's top three
Google AI Mode
Gemini
Google AI Overviews
ChatGPT
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.