Leader
The Influencer Marketing Factory
20Heralded Score, range 10–31
The most visible influencer marketing agencies in Europe, October 2026
Most cited source
74citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| 11 | | New entry | 2 , range 1–4 | 2#11 | 2
| 2% | 0% | | First reading | |
| 12 | | New entry | 2 , range 1–4 | 2#12 | 2
| 1% | 1% | | First reading | |
| 13 | | New entry | 2 , range 1–4 | 2#13 | 2
| 2% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 11 | | Vendor site | 2.1% | 2 of 4 | 19 | Not read |
| 12 | | Directory | 3.8% | 4 of 4 | 12 | Not read |
| 13 | | Consultancy | 3.1% | 4 of 4 | 5 | Not read |
| 14 | | Vendor site | 4.3% | 4 of 4 | 5 | Not read |
| 15 | | Directory | 2.6% | 1 of 4 | 3 | 1 |
| 16 | | Vendor site | 3.3% | 1 of 4 | 9 | Not read |
| 17 | | Vendor site | 3.3% | 3 of 4 | 7 | 5 |
| 18 | | Social | 2.9% | 3 of 4 | 13 | Not read |
| 19 | | Directory | 3.3% | 4 of 4 | 7 | 1 |
| 20 | | Media | 3.1% | 3 of 4 | 3 | 3 |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Quelles sont les meilleures agences de marketing d’influence pour les marques ? | French | |
| Agence de marketing d’influence pour le lancement d’un produit | French | No brand recommended |
| Comment une entreprise peut-elle trouver des influenceurs en accord avec sa marque ? | French | No brand recommended |
| Comment choisir une agence de marketing d’influence pour une campagne ? | French | |
| Programme d’influenceurs en interne ou agence de marketing d’influence pour une entreprise en pleine croissance | French | No brand recommended |
| Contacter directement les créateurs ou passer par une agence de marketing d’influence | French | |
| Quelles alternatives pour ne pas gérer soi-même ses campagnes d’influence ? | French | |
| Quelles alternatives à une plateforme d’influence en libre-service ? | French | No brand recommended |
| Je suis directeur marketing d’une application grand public et je veux lancer des campagnes avec des créateurs sur TikTok et Instagram. Quelle agence de marketing d’influence devrions-nous choisir ? | French | |
| Je dirige le marketing d’une entreprise fintech et j’ai besoin d’une agence pour gérer des campagnes d’influence dans plusieurs pays. | French | |
Each engine's top three
Google AI Mode
Gemini
Google AI Overviews
ChatGPT
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.