The most visible HR and payroll tools in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Factorial

51Heralded Score, range 42–66

Most cited source

factorial.es

34citations

From Google AI Mode, Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

Personio

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
– Sage 200 Laboral GB Unranked Too few answers Not measured
–
  • : Unranked
2% 2% None First reading
– Sakai.ro US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Salarizare.ro RO Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– SAP SuccessFactors DE Unranked Too few answers Not measured
–
  • : Unranked
1% 0% None First reading
– SatControl Unranked Too few answers Not measured
–
  • : Unranked
2% 0% None First reading
– SD Worx BE Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Senior Software RO Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– SeniorERP BR Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Shape Payroll Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Shiftbase NL Unranked Too few answers Not measured
–
  • : Unranked
1% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 factorial.es Vendor site 25.0% 4 of 4 17 1
2 youtube.com Social 16.7% 2 of 4 23 Not read
3 seg-social.es Unclassified 5.0% 1 of 4 7 Not read
4 administracion.gob.es Regulator 8.3% 1 of 4 5 Not read
5 pymestools.com Review site 8.3% 1 of 4 2 Not read
6 agenciatributaria.gob.es Regulator 5.0% 1 of 4 4 Not read
7 boe.es Regulator 5.0% 1 of 4 5 Not read
8 capterra.com Review site 8.3% 4 of 4 4 6
9 mites.gob.es Regulator 6.7% 2 of 4 3 Not read
10 comparasoft.es Review site 5.0% 1 of 4 2 13

Questions asked

QuestionLanguageMost recommended
¿Cuál es el mejor software de recursos humanos y nóminas para pequeñas empresas? Spanish Factorial
¿Cómo puede una pequeña empresa gestionar a sus empleados y las nóminas? Spanish PayFit
¿Cómo puede una pequeña empresa calcular las nóminas de sus empleados? Spanish No brand recommended
¿Cómo puedo llevar un control de las vacaciones y los días trabajados? Spanish Day Off and Factorial, tied
Software de recursos humanos frente a hojas de cálculo para gestionar las nóminas en una pequeña empresa Spanish No brand recommended
Gestión manual del personal frente a software de recursos humanos para empresas medianas Spanish Bizneo HR, Personio and Sesame HR, tied
¿Qué alternativas hay a las hojas de cálculo para llevar el control de los empleados? Spanish Factorial
¿Qué alternativas hay para calcular las nóminas manualmente en una pequeña empresa? Spanish No brand recommended
Tengo una empresa con 10 empleados. ¿Cómo puedo gestionar las nóminas y los días libres? Spanish Factorial and PayFit, tied
Dirijo un equipo de recursos humanos y necesito controlar el tiempo de trabajo de 200 empleados. ¿Qué opciones tengo? Spanish Cucorent, Kenjo, Personio, Sesame HR and Woffu, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured