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The most visible HR and payroll tools in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Most cited source

reddit.com

1citations

From Google AI Overviews

Where engines disagree most

Personio

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 Factorial ES New entry 51 , range 42–66
51
  • : score 51 · #1
 56% 22% None First reading
2 Sesame HR ES New entry 41 , range 33–51
41
  • : score 41 · #2
 38% 15% None First reading
3 PayFit FR New entry 35 , range 24–45
35
  • : score 35 · #3
 26% 13% None First reading
4 Personio DE New entry 34 , range 21–44
34
  • : score 34 · #4
 26% 11% None First reading
5 Gusto US New entry 33 , range 16–42
33
  • : score 33 · #5
 23% 10% None First reading
6 Rippling US New entry 30 , range 9–39
30
  • : score 30 · #6
 18% 8% None First reading
7 Bizneo HR New entry 23 , range 7–37
23
  • : score 23 · #7
 17% 5% None First reading
8 BambooHR US New entry 16 , range 5–35
16
  • : score 16 · #8
 14% 4% None First reading
9 Sage HR GB New entry 14 , range 5–35
14
  • : score 14 · #9
 13% 5% None First reading
10 Holded ES New entry 10 , range 4–34
10
  • : score 10 · #10
 10% 5% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 reddit.com Community 1.7% 1 of 4 1 Not read

The questions, and who wins each

QuestionLanguageWins it
best hr and payroll software for small businesses English Gusto and Rippling, tied
pay employees and manage hr for small businesses English BambooHR, Deel, Factorial, Gusto, Holded, Homebase, PayFit, Remote, Remote People, Rippling, Sage 200 Laboral, Sage HR, Sesame HR and Zoho People, tied
how can a small business pay employees and manage hr English Gusto, Justworks, OnPay, QuickBooks Payroll and TriNet, tied
how to run payroll and keep employee records up to date English No brand recommended
payroll software vs hr software for small businesses English Factorial, Gusto, OnPay and Personio, tied

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured