Leader
46Heralded Score, range 27–70
The most visible HR and payroll tools in Netherlands, October 2026
Most cited source
5citations
From Google AI Mode, Google AI Overviews and ChatGPT
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 46 , range 27–70 | 53#1 | 32#2 | 46
| 40% | 15% | | First reading | |
| 2 | | New entry | 42 , range 24–65 | 47#2 | 33#1 | 42
| 33% | 13% | | First reading | |
| 3 | | New entry | 29 , range 21–59 | 42#3 | 8#16 | 29
| 24% | 13% | | First reading | |
| 4 | | New entry | 28 , range 21–58 | 41#4 | 5#22 | 28
| 25% | 9% | | First reading | |
| 5 | | New entry | 24 , range 11–53 | 34#5 | 9= #12 | 24
| 15% | 8% | | First reading | |
| 6 | | New entry | 24 , range 6–52 | 31#6 | 10#5 | 24
| 13% | 6% | | First reading | |
| 7 | | New entry | 20 , range 5–50 | 26#7 | 10#7 | 20
| 11% | 6% | | First reading | |
| 8 | | New entry | 14 , range 3–49 | 17#9 | 10= #9 | 14
| 7% | 6% | None | First reading | |
| 9 | | New entry | 14 , range 4–49 | 19#8 | 5= #23 | 14
| 8% | 5% | None | First reading | |
| 10 | | New entry | 8 , range 2–46 | 7#12 | 10= #9 | 8
| 6% | 2% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Review site | 8.3% | 3 of 4 | 3 | 12 |
| 2 | | Review site | 5.0% | 1 of 4 | 2 | Not read |
| 3 | | Review site | 5.0% | 3 of 4 | 1 | 7 |
| 4 | | Review site | 3.3% | 1 of 4 | 3 | Not read |
| 5 | | Review site | 3.3% | 2 of 4 | 2 | Not read |
| 6 | | Review site | 1.7% | 1 of 4 | 1 | Not read |
| 7 | | Review site | 1.7% | 1 of 4 | 1 | Not read |
| 8 | | Review site | 1.7% | 1 of 4 | 1 | Not read |
| 9 | | Review site | 1.7% | 1 of 4 | 1 | Not read |
| 10 | | Review site | 1.7% | 1 of 4 | 1 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Wat is de beste HR- en salarissoftware voor kleine bedrijven? | Dutch | |
| Hoe kan een klein bedrijf het personeel en de salarisadministratie beheren? | Dutch | No brand recommended |
| Hoe kan een klein bedrijf de salarissen van medewerkers berekenen? | Dutch | No brand recommended |
| Hoe kan ik verlof en gewerkte dagen bijhouden? | Dutch | No brand recommended |
| HR-software of spreadsheets voor de salarisadministratie van een klein bedrijf? | Dutch | |
| Handmatig personeelsbeheer of HR-software voor middelgrote bedrijven? | Dutch | |
| Wat zijn alternatieven voor spreadsheets om medewerkers bij te houden? | Dutch | |
| Wat zijn alternatieven voor het handmatig berekenen van de salarisadministratie voor een klein bedrijf? | Dutch | |
| Ik heb een bedrijf met 10 medewerkers. Hoe kan ik de salarisadministratie en het verlof beheren? | Dutch | |
| Ik geef leiding aan een HR-team en zoek tijdregistratie voor 200 medewerkers. Wat zijn mijn opties? | Dutch | |
Each engine's top three
Google AI Mode
- 1
Nmbrs
- 2
AFAS Software
- 3
Loket.nl
Gemini
- 1
- = 2
- = 2
Google AI Overviews
ChatGPT
- 1
- 2
- 3
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.