The most visible HR and payroll tools in Italy, October 2026

October 2026 · 15 questions asked from Italy in Italian and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Factorial

41Heralded Score, range 34–52

Most cited source

factorial.it

22citations

From Google AI Mode, Google AI Overviews and ChatGPT

Where engines disagree most

Factorial

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
– Paylocity US Unranked Too few answers Not measured
–
  • : Unranked
2% 0% None First reading
– Paypro US Unranked Too few answers Not measured
–
  • : Unranked
2% 0% None First reading
– PeopleHR Unranked Too few answers Not measured
–
  • : Unranked
2% 2% None First reading
– PHOCUS Cloud Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– pontaj.eu RO Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Pontaj.ro RO Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– PontajAngajati RO Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– PontajAngajati.ro RO Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– REGES Online Pro RO Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Remote US Unranked Too few answers Not measured
–
  • : Unranked
3% 0% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 geo-badge.com Vendor site 3.3% 1 of 4 3 Not read
12 gov.uk Regulator 3.3% 2 of 4 3 Not read
13 hirechore.com Consultancy 5.0% 2 of 4 1 8
14 appvizer.it Review site 3.3% 1 of 4 2 Not read
15 ipsoa.it Regulator 3.3% 2 of 4 1 Not read
16 jobtech.it Vendor site 3.3% 2 of 4 2 Not read
17 microsoft.com Vendor site 3.3% 1 of 4 2 Not read
18 reddit.com Community 3.3% 2 of 4 2 Not read
19 technologyadvice.com Review site 3.3% 1 of 4 2 Not read
20 zapier.com Vendor site 3.3% 2 of 4 1 8

Questions asked

QuestionLanguageMost recommended
best hr and payroll software for small businesses English Gusto
pay employees and manage hr for small businesses English Deel, Gusto and OnPay, tied
how can a small business pay employees and manage hr English Gusto
how to run payroll and keep employee records up to date English Papaya
payroll software vs hr software for small businesses English Factorial, Gusto, Jet HR, Rippling and Zucchetti, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured