Leader
73Heralded Score, range 48–80
The most visible headless CMS platforms in United Kingdom, October 2026
Most cited source
5citations
From Google AI Mode, Gemini and Google AI Overviews
Where engines disagree most
2/4engines put it in their top three
Top three on Google AI Mode and ChatGPT, not on Gemini and Google AI Overviews
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 73 , range 48–80 | 73#1 | 72#2 | 73
| 60% | 26% | | First reading | |
| 2 | | New entry | 68 , range 48–77 | 66#2 | 72#1 | 68
| 57% | 20% | | First reading | |
| 3 | | New entry | 62 , range 37–73 | 56#3 | 71#3 | 62
| 47% | 17% | | First reading | |
| 4 | | New entry | 57 , range 33–71 | 53#4 | 63#4 | 57
| 39% | 19% | | First reading | |
| 5 | | New entry | 40 , range 23–60 | 41#5 | 38#5 | 40
| 24% | 14% | | First reading | |
| 6 | | New entry | 24 , range 5–50 | 19#7 | 32#7 | 24
| 13% | 3% | | First reading | |
| 7 | | New entry | 23 , range 4–50 | 19#8 | 30#9 | 23
| 10% | 5% | | First reading | |
| 8 | | New entry | 22 , range 4–50 | 18#9 | 30#10 | 22
| 12% | 3% | | First reading | |
| 9 | | New entry | 21 , range 5–50 | 20#6 | 21#12 | 21
| 13% | 3% | | First reading | |
| 10 | | New entry | 15 , range 1–46 | 5#10 | 31#8 | 15
| 5% | 3% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 11 | | Vendor site | 1.7% | 1 of 4 | 2 | Not read |
| 12 | | Vendor site | 3.3% | 2 of 4 | 1 | Not read |
| 13 | | Vendor site | 3.3% | 2 of 4 | 2 | Not read |
| 14 | | Vendor site | 3.3% | 2 of 4 | 1 | 3 |
| 15 |  shopify.com | Vendor site | 3.3% | 1 of 4 | 2 | Not read |
| 16 | | Vendor site | 3.3% | 2 of 4 | 1 | 5 |
| 17 | | Vendor site | 3.3% | 1 of 4 | 1 | Not read |
| 18 | | Vendor site | 3.3% | 1 of 4 | 2 | Not read |
| 19 | | Vendor site | 1.7% | 1 of 4 | 1 | Not read |
| 20 | | Vendor site | 1.7% | 1 of 4 | 1 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| What is the best headless CMS for a marketing website? | English | |
| Headless content management for developer teams | English | |
| How can a company publish the same content to its website and mobile app? | English | |
| How do I let marketers edit content on a site built with a JavaScript framework? | English | No brand recommended |
| Traditional CMS vs. headless CMS for a growing company website | English | |
| Open-source vs. hosted headless CMS for startups | English | |
| Alternatives to a traditional CMS for a multi-channel website | English | |
| Alternatives to hard-coding content in a web app | English | No brand recommended |
| I'm a front-end developer building a marketing site. Which headless CMS should I use? | English | |
| I lead digital at a mid-sized company and want one content hub for our website, app and stores. | English | |
Each engine's top three
Google AI Mode
- 1
Strapi
- = 2
Contentful
- = 2
Storyblok
Gemini
- 1
Sanity
- 2
- 3
Google AI Overviews
- 1
- 2
- 3
ChatGPT
- 1
- 2
- 3
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.