The most visible headless CMS platforms in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Strapi

76Heralded Score, range 67–82

Most cited source

reddit.com

11citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

They agree

Every engine names the same top three.

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Strapi FR New entry 76 , range 67–82 76#1
76
  • : score 76 · #1
91% 39% First reading
2 Contentful DE New entry 72 , range 60–79 72#2
72
  • : score 72 · #2
85% 33% First reading
3 Sanity NO New entry 70 , range 57–78 70#3
70
  • : score 70 · #3
80% 32% First reading
4 Storyblok AT New entry 50 , range 41–65 50#4
50
  • : score 50 · #4
49% 28% First reading
5 Payload US New entry 38 , range 31–48 38#5
38
  • : score 38 · #5
29% 17% First reading
6 Directus US New entry 30 , range 9–39 30#6
30
  • : score 30 · #6
19% 7% First reading
7 Prismic FR New entry 19 , range 6–36 19#7
19
  • : score 19 · #7
16% 4% First reading
8 Adobe Experience Manager US New entry 8 , range 3–32 8#8
8
  • : score 8 · #8
7% 5% None First reading
9 Decap CMS US New entry 7 , range 3–32 7#9
7
  • : score 7 · #9
9% 2% First reading
10 Ghost SG New entry 4 , range 2–27 4#10
4
  • : score 4 · #10
7% 0% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 reddit.com Community 15.0% 2 of 4 10 12
2 midu.dev Community 3.3% 1 of 4 1 Not read
3 ourcodeworld.com Community 1.7% 1 of 4 1 Not read
4 stackoverflow.com Community 1.7% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
best headless cms for developers English Payload and Sanity, tied
headless cms for ecommerce websites English Contentful, Storyblok and Strapi, tied
how to manage content for a website and mobile app in one place English Contentful and Strapi, tied
how to migrate from a traditional cms to a headless cms English Contentful and Strapi, tied
headless cms vs traditional cms for marketing teams English Contentful and Sanity, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured