The most visible headless CMS platforms in Netherlands, October 2026

October 2026 · 15 questions asked from Netherlands in Dutch and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Sanity

71Heralded Score, range 36–79

Most cited source

youtube.com

10citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Storyblok

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
11 TinaCMS CA New entry 3 , range 1–39 3#11 3= #18
3
  • : score 3 · #11
3% 0% First reading
– Adobe Experience Manager US Unranked Too few answers Not measured 14#14
–
  • : Unranked
5% 1% First reading
– Agility CMS CA Unranked Too few answers Not measured 21#10
–
  • : Unranked
1% 1% None First reading
– CloudCannon NZ Unranked Too few answers Not measured 3= #18
–
  • : Unranked
2% 0% None First reading
– Cosmic US Unranked Too few answers Not measured 0= #22
–
  • : Unranked
1% 0% First reading
– DatoCMS IT Unranked Too few answers Not measured 8#16
–
  • : Unranked
3% 1% First reading
– Frontmatter Unranked Too few answers Not measured 0= #22
–
  • : Unranked
1% 1% None First reading
– Ghost SG Unranked Too few answers Not measured 27#8
–
  • : Unranked
4% 0% First reading
– Kontent.ai CZ Unranked Too few answers Not measured 19= #12
–
  • : Unranked
2% 2% First reading
– Magnolia CH Unranked Too few answers Not measured 19= #12
–
  • : Unranked
2% 1% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 luckymedia.dev Consultancy 5.0% 2 of 4 2 8
12 medium.com Community 3.3% 1 of 4 3 Not read
13 monterail.com Consultancy 5.0% 2 of 4 1 3
14 stackbriefly.com Media 5.0% 1 of 4 1 5
15 univio.com Consultancy 5.0% 2 of 4 1 4
16 wix.com Vendor site 3.3% 2 of 4 3 Not read
17 attractgroup.com Consultancy 3.3% 2 of 4 1 4
18 ciopages.com Vendor site 3.3% 1 of 4 2 Not read
19 codecudos.com Vendor site 3.3% 1 of 4 2 Not read
20 dotcms.com Vendor site 3.3% 1 of 4 2 Not read

Questions asked

QuestionLanguageMost recommended
best headless cms for developers English Contentful, Directus, Payload, Sanity and Strapi, tied
headless cms for ecommerce websites English Contentful, Payload, Sanity, Storyblok and Strapi, tied
how to manage content for a website and mobile app in one place English Contentful, Sanity and Storyblok, tied
how to migrate from a traditional cms to a headless cms English No brand recommended
headless cms vs traditional cms for marketing teams English No brand recommended

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured