The most visible headless CMS platforms in Italy, October 2026

October 2026 · 15 questions asked from Italy in Italian and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Strapi

73Heralded Score, range 62–80

Most cited source

youtube.com

12citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Storyblok

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Strapi FR New entry 73 , range 62–80 73#1
73
  • : score 73 · #1
87% 33% First reading
2 Sanity NO New entry 72 , range 60–79 72#2
72
  • : score 72 · #2
83% 33% First reading
3 Contentful DE New entry 63 , range 50–74 63#3
63
  • : score 63 · #3
78% 22% First reading
4 Storyblok AT New entry 62 , range 48–74 62#4
62
  • : score 62 · #4
62% 36% First reading
5 Payload US New entry 40 , range 33–50 40#5
40
  • : score 40 · #5
31% 20% First reading
6 Directus US New entry 32 , range 11–41 32#6
32
  • : score 32 · #6
21% 9% First reading
7 Prismic FR New entry 23 , range 7–37 23#7
23
  • : score 23 · #7
15% 7% First reading
8 Hygraph DE New entry 9 , range 4–33 9#8
9
  • : score 9 · #8
14% 0% First reading
9 Kontent.ai CZ New entry 6 , range 2–31 6#9
6
  • : score 6 · #9
8% 1% First reading
10 Contentstack US New entry 5 , range 2–30 5#10
5
  • : score 5 · #10
7% 1% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 weweb.io Vendor site 5.0% 2 of 4 1 9
12 acquia.com Vendor site 3.3% 2 of 4 1 3
13 astro.build Vendor site 1.7% 1 of 4 2 Not read
14 attractgroup.com Consultancy 3.3% 1 of 4 1 4
15 clickup.com Vendor site 3.3% 1 of 4 1 8
16 digidop.com Consultancy 3.3% 1 of 4 1 7
17 dupple.com Media 3.3% 1 of 4 1 8
18 epicode.com Reference 3.3% 2 of 4 1 Not read
19 gleamstudio.design Consultancy 3.3% 2 of 4 1 8
20 jahia.com Vendor site 3.3% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
best headless cms for developers English Payload, Sanity and Strapi, tied
headless cms for ecommerce websites English Contentful, Sanity, Storyblok and Strapi, tied
how to manage content for a website and mobile app in one place English Contentful, Sanity, Storyblok and Strapi, tied
how to migrate from a traditional cms to a headless cms English No brand recommended
headless cms vs traditional cms for marketing teams English No brand recommended

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured