The most visible headless CMS platforms in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Sanity

72Heralded Score, range 67–75

Most cited source

g2.com

15citations

From Google AI Overviews and ChatGPT

Where engines disagree most

They agree

Every engine names the same top three.

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Sanity NO New entry 72 , range 67–75 72#1
72
  • : score 72 · #1
80% 35% First reading
2 Strapi FR New entry 70 , range 65–73 70#2
70
  • : score 70 · #2
79% 33% First reading
3 Contentful DE New entry 69 , range 64–72 69#3
69
  • : score 69 · #3
80% 29% First reading
4 Storyblok AT New entry 57 , range 52–63 57#4
57
  • : score 57 · #4
57% 32% First reading
5 Payload US New entry 39 , range 36–42 39#5
39
  • : score 39 · #5
29% 19% First reading
6 Directus US New entry 32 , range 26–35 32#6
32
  • : score 32 · #6
20% 10% First reading
7 Prismic FR New entry 26 , range 15–32 26#7
26
  • : score 26 · #7
16% 7% First reading
8 Hygraph DE New entry 11 , range 8–23 11#8
11
  • : score 11 · #8
14% 2% First reading
9 Contentstack US New entry 6 , range 4–8 6#9
6
  • : score 6 · #9
7% 1% First reading
10 Builder.io US New entry 5 , range 3–7 5#10
5
  • : score 5 · #10
5% 2% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 g2.com Review site 3.6% 2 of 4 4 9
2 stackfyi.com Review site 3.1% 1 of 4 1 4
3 dxpscorecard.com Review site 0.7% 1 of 4 2 Not read
4 headlesscms.info Review site 0.7% 1 of 4 1 Not read
5 lafabriquedunet.fr Review site 0.5% 1 of 4 1 7
6 capterra.at Review site 0.2% 1 of 4 1 Not read
7 foxeet.fr Review site 0.2% 1 of 4 1 Not read
8 getapp.com Review site 0.2% 1 of 4 1 Not read
9 getapp.ie Review site 0.2% 1 of 4 1 Not read
10 softwareadvice.ie Review site 0.2% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
Qual è il miglior CMS headless per un sito di marketing? Italian Contentful, Sanity and Storyblok, tied
Gestione dei contenuti headless per team di sviluppo Italian Contentful
Come può un’azienda pubblicare gli stessi contenuti sul sito web e sull’app mobile? Italian No brand recommended
Come posso permettere ai marketer di modificare i contenuti di un sito realizzato con un framework JavaScript? Italian Storyblok
CMS tradizionale o CMS headless per il sito web di un’azienda in crescita Italian Contentful, Sanity, Storyblok and Strapi, tied
CMS headless open source o in hosting per startup Italian Payload, Sanity and Strapi, tied
Alternative ai CMS tradizionali per siti web multicanale Italian Storyblok and Strapi, tied
Alternative all’inserimento diretto dei contenuti nel codice di un’app web Italian Strapi
Sono uno sviluppatore front-end e sto realizzando un sito di marketing. Quale CMS headless dovrei usare? Italian Payload and Storyblok, tied
Mi occupo del digitale in un’azienda di medie dimensioni e vorrei un unico hub di contenuti per il nostro sito web, la nostra app e i nostri negozi. Italian Storyblok

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured