The most visible headless CMS platforms, October 2026

October 2026 · 15 questions asked in English, worldwide · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Sanity

70Heralded Score, range 48–77

Most cited source

pantheon.io

7citations

From Google AI Mode, Gemini and Google AI Overviews

Where engines disagree most

Storyblok

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
1 Sanity NO New entry 70 , range 48–77 70#1 71#3
70
  • : score 70 · #1
57% 22% First reading
2 Contentful DE New entry 70 , range 50–77 69#2 72#1
70
  • : score 70 · #2
58% 22% First reading
3 Strapi FR New entry 67 , range 43–75 64#3 72#2
67
  • : score 67 · #3
53% 21% First reading
4 Storyblok AT New entry 59 , range 35–71 52#4 71#4
59
  • : score 59 · #4
41% 19% First reading
5 Payload US New entry 44 , range 21–59 40#5 51#7
44
  • : score 44 · #5
23% 14% First reading
6 Directus US New entry 33 , range 6–52 31#6 36#11
33
  • : score 33 · #6
14% 7% First reading
7 Prismic FR New entry 29 , range 6–50 23#7 40#10
29
  • : score 29 · #7
13% 5% First reading
8 Hygraph DE New entry 27 , range 6–49 17#8 45#9
27
  • : score 27 · #8
13% 4% First reading
9 Contentstack US New entry 17 , range 4–48 14#9 21#13
17
  • : score 17 · #9
12% 1% First reading
10 Decap CMS US New entry 7 , range 2–45 5#11 10#15
7
  • : score 7 · #10
6% 1% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 appypie.com Vendor site 1.7% 1 of 4 1 Not read
12 bigcommerce.com Vendor site 1.7% 1 of 4 1 Not read
13 brightspot.com Vendor site 1.7% 1 of 4 1 Not read
14 crowntv-us.com Vendor site 1.7% 1 of 4 1 Not read
15 decoupled.io Vendor site 1.7% 1 of 4 1 Not read
16 gitcms.dev Vendor site 1.7% 1 of 4 1 Not read
17 github.com Vendor site 1.7% 1 of 4 1 Not read
18 guideflow.com Vendor site 1.7% 1 of 4 1 Not read
19 hostinger.com Vendor site 1.7% 1 of 4 1 Not read
20 mobiloud.com Vendor site 1.7% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
best headless cms for developers English Directus, Payload and Strapi, tied
headless cms for ecommerce websites English Contentful, Payload, Prismic, Sanity, Storyblok and Strapi, tied
how to manage content for a website and mobile app in one place English Contentful, Sanity and Strapi, tied
how to migrate from a traditional cms to a headless cms English No brand recommended
headless cms vs traditional cms for marketing teams English Contentful

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured