AI visibility in Europe

Explore brands in industry boards that pool seven European countries: the United Kingdom, Germany, France, Spain, Italy, the Netherlands and Romania.

· 2140 brands measured

Explore Europe

2140 brands, ranked in Europe

Position Brand Based in 1First places 2Second places 3Third places Best placements Best score
51 Google Looker StudioUnited States United States –1– 45
52 NavanUnited States United States –1– 41
53 NordVPNLithuania Lithuania –1– 41
54 QontoFrance France –1– 38
55 XeroNew Zealand New Zealand –1– 38
56 Breezy HRUnited States United States –1– 37
57 Dynamics 365 Business CentralUnited States United States –1– 37
58 Google Workspace SecurityUnited States United States –1– 37
59 OWASP ZAPUnited States United States –1– 37
60 TemenosSwitzerland Switzerland –1– 37

Tech Visibility Index: the medal table across every industry

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured