The most visible employer of record services in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Deel

56Heralded Score, range 51–61

Most cited source

europa.eu

112citations

From Google AI Overviews and ChatGPT

Where engines disagree most

Boundless

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Deel US New entry 56 , range 51–61 56#1
56
  • : score 56 · #1
65% 22% First reading
2 Remote US New entry 53 , range 49–59 53#2
53
  • : score 53 · #2
60% 22% First reading
3 Oyster US New entry 41 , range 38–44 41#3
41
  • : score 41 · #3
42% 11% First reading
4 Rippling US New entry 33 , range 31–36 33#4
33
  • : score 33 · #4
25% 9% First reading
5 Papaya Global IL New entry 30 , range 18–33 30#5
30
  • : score 30 · #5
17% 8% First reading
6 Multiplier SG New entry 25 , range 14–32 25#6
25
  • : score 25 · #6
16% 7% First reading
7 Atlas US New entry 8 , range 6–13 8#7
8
  • : score 8 · #7
12% 0% First reading
8 Boundless IE New entry 5 , range 4–7 5#8
5
  • : score 5 · #8
7% 0% First reading
9 G-P US New entry 4 , range 3–7 4#9
4
  • : score 4 · #9
5% 1% First reading
10 Safeguard Global US New entry 3 , range 2–5 3#10
3
  • : score 3 · #10
4% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 wise.com Vendor site 5.2% 4 of 4 14 3
12 oecd.org Regulator 3.3% 1 of 4 7 Not read
13 payoneer.com Vendor site 3.8% 2 of 4 10 Not read
14 valueaddvc.com Directory 3.3% 3 of 4 5 7
15 fmcgroup.com Consultancy 3.1% 3 of 4 10 5
16 parakar.eu Consultancy 3.1% 2 of 4 6 Not read
17 belastingdienst.nl Regulator 1.7% 3 of 4 10 Not read
18 euremotejobs.com Directory 3.1% 4 of 4 3 Not read
19 globaleorservices.org Vendor site 2.6% 3 of 4 4 6
20 mauvegroup.com Consultancy 3.1% 3 of 4 5 Not read

Questions asked

QuestionLanguageMost recommended
Quali sono i migliori servizi di Employer of Record per assumere all’estero? Italian Deel, Oyster and Remote, tied
Assumere dipendenti in un altro Paese senza avere una sede locale Italian No brand recommended
Come può una startup assumere legalmente uno sviluppatore in un altro Paese? Italian No brand recommended
Come posso pagare e offrire benefit ai dipendenti che lavorano all’estero? Italian No brand recommended
Employer of Record o apertura di una sede locale per assumere a livello internazionale? Italian No brand recommended
Employer of Record o collaboratori freelance per i team da remoto? Italian No brand recommended
Alternative all’apertura di una filiale per assumere all’estero Italian No brand recommended
Alternative al pagamento dei dipendenti internazionali come freelance Italian No brand recommended
Gestisco un’azienda software di 30 persone e vorrei assumere due ingegneri in un altro Paese. Quale servizio dovrei usare? Italian Remote
Sono responsabile HR in un’azienda con personale da remoto in diversi Paesi e mi servono contratti e buste paga conformi alle normative. Italian No brand recommended

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured