Leader
64%of answers name it
The most visible email marketing tools, October 2026
Most cited source
32citations
From Google AI Mode, Gemini, Google AI Overviews and ChatGPT
Where engines disagree most
1/4engines put it in their top three
Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews
Brands
| Rank | Brand | Heralded Score | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|
| 1 | | 72 , range 60–78 | 64% | 46% | | First reading | |
| 2 | | 71 , range 59–77 | 61% | 46% | | First reading | |
| 3 | | 70 , range 56–76 | 57% | 47% | | First reading | |
| 4 | | 62 , range 49–72 | 57% | 34% | | First reading | |
| 5 | | 48 , range 41–61 | 47% | 25% | | First reading | |
| 6 | | 48 , range 40–61 | 41% | 30% | | First reading | |
| 7 | | 47 , range 40–60 | 39% | 31% | | First reading | |
| 8 | | 35 , range 29–43 | 26% | 15% | | First reading | |
| 9 | | 32 , range 25–40 | 26% | 8% | | First reading | |
| 10 | | 21 , range 14–32 | 9% | 8% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Community | 25.0% | 4 of 4 | 15 | 24 |
| 2 | | Community | 2.1% | 1 of 4 | 1 | 0 |
| 3 | | Community | 1.0% | 1 of 4 | 1 | 0 |
The questions, and who wins each
| Question | Language | Wins it |
|---|---|---|
| email marketing software with the best support | English | |
| which email marketing software do experts recommend | English | |
Each engine's top three
Google AI Mode
- 1
ActiveCampaign
- 2
MailerLite
- 3
Klaviyo
Gemini
- 1
- 2
- 3
Google AI Overviews
- 1
- 2
- 3
ChatGPT
- 1
Mailchimp
- 2
Brevo
- 3
Related leaderboards
Method
Each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.