Leader
84Heralded Score, range 76–89
The most visible e-commerce platforms in United Kingdom, October 2026
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Shopify CA | New entry | 84 , range 76–89 | 84#1 | 84
| 94% | 58% | | First reading | |
| 2 | | New entry | 71 , range 57–79 | 71#2 | 71
| 73% | 40% | | First reading | |
| 3 | | New entry | 59 , range 47–73 | 59#3 | 59
| 58% | 35% | | First reading | |
| 4 |  Squarespace Commerce US | New entry | 45 , range 37–58 | 45#4 | 45
| 46% | 19% | | First reading | |
| 5 | | New entry | 45 , range 36–58 | 45#5 | 45
| 39% | 25% | None | First reading | |
| 6 | | New entry | 31 , range 15–39 | 31#6 | 31
| 28% | 0% | None | First reading | |
| 7 | | New entry | 10 , range 4–34 | 10#7 | 10
| 13% | 2% | | First reading | |
| 8 | | New entry | 9 , range 4–33 | 9#8 | 9
| 12% | 1% | None | First reading | |
| 9 | | New entry | 3 , range 1–21 | 3#9 | 3
| 5% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Vendor site | 6.7% | 1 of 4 | 4 | 1 |
| 2 | | Vendor site | 6.7% | 3 of 4 | 3 | 4 |
| 3 |  amazon.co.uk | Vendor site | 3.3% | 1 of 4 | 2 | Not read |
| 4 | | Vendor site | 5.0% | 1 of 4 | 1 | 5 |
| 5 | | Vendor site | 3.3% | 1 of 4 | 2 | Not read |
| 6 | | Vendor site | 3.3% | 2 of 4 | 1 | Not read |
| 7 | | Vendor site | 3.3% | 2 of 4 | 2 | Not read |
| 8 | | Vendor site | 3.3% | 2 of 4 | 2 | Not read |
| 9 | | Vendor site | 3.3% | 1 of 4 | 1 | 8 |
| 10 | | Vendor site | 3.3% | 2 of 4 | 2 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| What are the best e-commerce platforms for small stores in the UK? | English | |
| How can I create an online store for a small business? | English | Shopify and |
| How can a small business sell products online without a physical store? | English | Shopify and |
| How do I launch an online store for my products? | English | Shopify and |
| How can a local producer take orders online? | English | Shopify |
| Online store templates vs. custom development for small businesses—which is better? | English | Shopify |
| What are the alternatives to managing online orders through messages for a small store? | English | Shopify |
| What are the alternatives to selling products through marketplaces for a small business? | English | No brand recommended |
| I run a clothing store with two employees. What online platform can I manage myself? | English | Shopify |
| I run a small business and need an online store I can set up without a developer. | English | |
Each engine's top three
Google AI Mode
- 1
- = 2
- = 2
WooCommerce
Gemini
Google AI Overviews
- 1
- 2
- 3
Wix eCommerce
ChatGPT
- 1
- 2
- 3
Square
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.