Leader
84Heralded Score, range 76–89
The most visible e-commerce platforms in United Kingdom, October 2026
Most cited source
33citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Shopify CA | New entry | 84 , range 76–89 | 84#1 | 84
| 94% | 58% | | First reading | |
| 2 | | New entry | 71 , range 57–79 | 71#2 | 71
| 73% | 40% | | First reading | |
| 3 | | New entry | 59 , range 47–73 | 59#3 | 59
| 58% | 35% | | First reading | |
| 4 |  Squarespace Commerce US | New entry | 45 , range 37–58 | 45#4 | 45
| 46% | 19% | | First reading | |
| 5 | | New entry | 45 , range 36–58 | 45#5 | 45
| 39% | 25% | | First reading | |
| 6 | | New entry | 31 , range 15–39 | 31#6 | 31
| 28% | 0% | None | First reading | |
| 7 | | New entry | 10 , range 4–34 | 10#7 | 10
| 13% | 2% | | First reading | |
| 8 | | New entry | 9 , range 4–33 | 9#8 | 9
| 12% | 1% | | First reading | |
| 9 | | New entry | 3 , range 1–21 | 3#9 | 3
| 5% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 11 | | Community | 6.7% | 1 of 4 | 4 | Not read |
| 12 |  amazon.co.uk | Vendor site | 3.3% | 1 of 4 | 2 | Not read |
| 13 | | Regulator | 5.0% | 1 of 4 | 2 | Not read |
| 14 | | Vendor site | 5.0% | 1 of 4 | 1 | 5 |
| 15 | | Directory | 3.3% | 1 of 4 | 1 | 7 |
| 16 | | Vendor site | 3.3% | 1 of 4 | 2 | Not read |
| 17 | | Vendor site | 3.3% | 2 of 4 | 1 | Not read |
| 18 |  instagram.com | Social | 3.3% | 2 of 4 | 2 | Not read |
| 19 | | Vendor site | 3.3% | 2 of 4 | 2 | Not read |
| 20 | | Vendor site | 3.3% | 2 of 4 | 2 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| best ecommerce platform for small businesses selling online | English | Shopify and |
| online store software for independent retailers | English | Shopify, |
| how can a small business sell products online | English | |
| how to set up an online shop for a clothing business | English | Shopify |
| how can an independent retailer take orders online | English | Shopify |
Each engine's top three
Google AI Mode
- 1
- = 2
- = 2
WooCommerce
Gemini
Google AI Overviews
- 1
- 2
- 3
Wix eCommerce
ChatGPT
- 1
- 2
- 3
Square
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.