The most visible e-commerce platforms in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Shopify

80Heralded Score, range 73–85

Most cited source

youtube.com

31citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Squarespace Commerce

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Shopify CA New entry 80 , range 73–85 80#1
80
  • : score 80 · #1
97% 44% First reading
2 WooCommerce US New entry 73 , range 61–80 73#2
73
  • : score 73 · #2
84% 36% First reading
3 Wix eCommerce IL New entry 54 , range 44–70 54#3
54
  • : score 54 · #3
52% 33% First reading
4 Squarespace Commerce US New entry 35 , range 23–44 35#4
35
  • : score 35 · #4
29% 9% First reading
5 PrestaShop FR New entry 35 , range 23–44 35#5
35
  • : score 35 · #5
29% 8% First reading
6 Square Online US New entry 34 , range 20–44 34#6
34
  • : score 34 · #6
21% 16% First reading
7 Wix Studio IL New entry 31 , range 10–39 31#7
31
  • : score 31 · #7
25% 2% None First reading
8 Tiendanube AR New entry 12 , range 5–34 12#8
12
  • : score 12 · #8
14% 2% None First reading
9 BigCommerce US New entry 8 , range 3–32 8#9
8
  • : score 8 · #9
10% 2% First reading
10 Ecwid US New entry 5 , range 2–30 5#10
5
  • : score 5 · #10
8% 1% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 18.3% 2 of 4 22 Not read
2 reddit.com Community 11.7% 3 of 4 7 3
3 europa.eu Regulator 5.0% 1 of 4 5 Not read
4 balinot.com Unclassified 8.3% 2 of 4 1 5
5 comercioconectado.gob.es Regulator 5.0% 1 of 4 5 Not read
6 mrpeasy.com Vendor site 8.3% 2 of 4 2 8
7 stripe.com Vendor site 8.3% 3 of 4 3 12
8 agenciatributaria.gob.es Regulator 3.3% 1 of 4 3 Not read
9 etsy.com Vendor site 5.0% 1 of 4 4 Not read
10 ayudatpymes.com Consultancy 5.0% 1 of 4 2 Not read

Questions asked

QuestionLanguageMost recommended
best ecommerce platform for small businesses selling online English Shopify, Wix eCommerce and WooCommerce, tied
online store software for independent retailers English Square Online
how can a small business sell products online English No brand recommended
how to set up an online shop for a clothing business English Shopify and Wix eCommerce, tied
how can an independent retailer take orders online English Shopify, Wix eCommerce and WooCommerce, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured