The most visible e-commerce platforms in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Shopify

80Heralded Score, range 73–85

Most cited source

youtube.com

31citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Squarespace Commerce

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
– commercetools DE Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Dongee CO Unranked Too few answers Not measured
–
  • : Unranked
1% 0% None First reading
– Dropizi Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Edinio Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– EKM Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Elastic Path CA Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– eMartify Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Emporix Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Emprender Shop Unranked Too few answers Not measured
–
  • : Unranked
1% 0% None First reading
– Empretienda AR Unranked Too few answers Not measured
–
  • : Unranked
1% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 18.3% 2 of 4 22 Not read
2 reddit.com Community 11.7% 3 of 4 7 3
3 europa.eu Regulator 5.0% 1 of 4 5 Not read
4 balinot.com Unclassified 8.3% 2 of 4 1 5
5 comercioconectado.gob.es Regulator 5.0% 1 of 4 5 Not read
6 mrpeasy.com Vendor site 8.3% 2 of 4 2 8
7 stripe.com Vendor site 8.3% 3 of 4 3 12
8 agenciatributaria.gob.es Regulator 3.3% 1 of 4 3 Not read
9 etsy.com Vendor site 5.0% 1 of 4 4 Not read
10 ayudatpymes.com Consultancy 5.0% 1 of 4 2 Not read

Questions asked

QuestionLanguageMost recommended
¿Cuáles son las mejores plataformas de comercio electrónico para pequeñas tiendas en España? Spanish PrestaShop, Shopify, Wix eCommerce and WooCommerce, tied
¿Cómo puedo crear una tienda online para una pequeña empresa? Spanish Shopify and Wix eCommerce, tied
¿Cómo puede una pequeña empresa vender productos por internet sin tener una tienda física? Spanish No brand recommended
¿Cómo puedo poner en marcha una tienda online para vender mis productos? Spanish Shopify
¿Cómo puede un productor local recibir pedidos por internet? Spanish No brand recommended
¿Qué es mejor para una pequeña empresa: una plantilla para una tienda online o un desarrollo a medida? Spanish No brand recommended
¿Qué alternativas hay a gestionar los pedidos online por mensajes para una pequeña tienda? Spanish Shopify and WooCommerce, tied
¿Qué alternativas hay a vender productos en marketplaces para una pequeña empresa? Spanish Shopify, Wix eCommerce and WooCommerce, tied
Tengo una tienda de ropa con dos empleados. ¿Qué plataforma online puedo gestionar yo mismo? Spanish Shopify
Tengo una pequeña empresa y necesito una tienda online que pueda montar sin ayuda de un desarrollador. Spanish Wix eCommerce and WooCommerce, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured