Leader
77Heralded Score, range 54–85
The most visible e-commerce platforms in Netherlands, October 2026
Most cited source
5citations
From Google AI Mode, Gemini and Google AI Overviews
Where engines disagree most
2/4engines put it in their top three
Top three on Google AI Mode and Gemini, not on Google AI Overviews and ChatGPT
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Shopify CA | New entry | 77 , range 54–85 | 78#1 | 75#1 | 77
| 71% | 32% | | First reading | |
| 2 | | New entry | 74 , range 42–82 | 75#2 | 72#2 | 74
| 58% | 32% | | First reading | |
| 3 | | New entry | 54 , range 23–65 | 44#3 | 70#4 | 54
| 30% | 16% | | First reading | |
| 4 | | New entry | 39 , range 7–55 | 32#4 | 50= #6 | 39
| 15% | 10% | | First reading | |
| 5 |  Squarespace Commerce US | New entry | 34 , range 6–54 | 31#6 | 40#8 | 34
| 12% | 9% | | First reading | |
| 6 | | New entry | 32 , range 5–50 | 10#10 | 70#3 | 32
| 14% | 3% | | First reading | |
| 7 | | New entry | 29 , range 8–53 | 32#5 | 24#16 | 29
| 17% | 4% | | First reading | |
| 8 | | New entry | 27 , range 3–51 | 14#9 | 50= #6 | 27
| 11% | 6% | | First reading | |
| 9 | | New entry | 25 , range 4–51 | 19#8 | 35#12 | 25
| 10% | 6% | None | First reading | |
| 10 | | New entry | 24 , range 1–49 | 6#12 | 54#5 | 24
| 8% | 4% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Review site | 8.3% | 3 of 4 | 2 | 11 |
| 2 | | Review site | 3.3% | 2 of 4 | 2 | 7 |
| 3 | | Review site | 3.3% | 2 of 4 | 2 | Not read |
| 4 | | Review site | 1.7% | 1 of 4 | 1 | Not read |
| 5 | | Review site | 1.7% | 1 of 4 | 1 | Not read |
| 6 | | Review site | 1.7% | 1 of 4 | 1 | Not read |
| 7 | | Review site | 1.7% | 1 of 4 | 1 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Wat zijn de beste e-commerceplatforms voor kleine winkels in Nederland? | Dutch | |
| Hoe kan ik een webshop opzetten voor een klein bedrijf? | Dutch | |
| Hoe kan een klein bedrijf producten online verkopen zonder fysieke winkel? | Dutch | Shopify and |
| Hoe start ik een webshop voor mijn producten? | Dutch | Shopify, tied |
| Hoe kan een lokale producent online bestellingen aannemen? | Dutch | Shopify, Squarespace Commerce, |
| Webshoptemplates of maatwerkontwikkeling voor kleine bedrijven: wat is beter? | Dutch | Shopify and |
| Welke alternatieven zijn er voor het afhandelen van online bestellingen via berichten voor een kleine winkel? | Dutch | Shopify and |
| Welke alternatieven zijn er voor verkoop via marketplaces voor een klein bedrijf? | Dutch | |
| Ik heb een kledingwinkel met twee medewerkers. Welk online platform kan ik zelf beheren? | Dutch | Shopify |
| Ik heb een klein bedrijf en zoek een webshop die ik zonder ontwikkelaar kan opzetten. | Dutch | Shopify |
Each engine's top three
Google AI Mode
Gemini
Google AI Overviews
- = 1
- = 1
WooCommerce
- 3
Wix eCommerce
ChatGPT
- 1
- 2
- 3
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.