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The most visible e-commerce platforms in Netherlands, October 2026

October 2026 · 15 questions asked from Netherlands in Dutch and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

Shopify

71%of answers name it

Most cited source

shopify.com

39citations

From Google AI Mode, Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

Squarespace Commerce

2/4engines put it in their top three

Top three on Google AI Mode and Gemini, not on Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 Shopify CA New entry 77 , range 54–85
77
  • : score 77 · #1
 71% 32% First reading
2 WooCommerce US New entry 74 , range 42–82
74
  • : score 74 · #2
 58% 32% First reading
3 Wix eCommerce IL New entry 54 , range 23–65
54
  • : score 54 · #3
 30% 16% First reading
4 Lightspeed CA New entry 39 , range 7–55
39
  • : score 39 · #4
 15% 10% First reading
5 Squarespace Commerce US New entry 34 , range 6–54
34
  • : score 34 · #5
 12% 9% First reading
6 JouwWeb New entry 32 , range 5–50
32
  • : score 32 · #6
 14% 3% First reading
7 Mijnwebwinkel New entry 29 , range 8–53
29
  • : score 29 · #7
 17% 4% First reading
8 BigCommerce US New entry 27 , range 3–51
27
  • : score 27 · #8
 11% 6% First reading
9 Square Online US New entry 25 , range 4–51
25
  • : score 25 · #9
 10% 6% First reading
10 Ecwid US New entry 24 , range 1–49
24
  • : score 24 · #10
 8% 4% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 mobiletransaction.org Review site 8.3% 3 of 4 2 11
12Withheld. Run a full Snapshot to see it.
13Withheld. Run a full Snapshot to see it.
14Withheld. Run a full Snapshot to see it.
15Withheld. Run a full Snapshot to see it.
16Withheld. Run a full Snapshot to see it.
17 elementor.com Vendor site 5.0% 1 of 4 2 13
18Withheld. Run a full Snapshot to see it.
19 opklopper.nl Consultancy 5.0% 3 of 4 3 Not read
20Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
best ecommerce platform for small businesses selling online English Shopify, Wix eCommerce and WooCommerce, tied
online store software for independent retailers English WooCommerce
how can a small business sell products online English WooCommerce
how to set up an online shop for a clothing business English Shopify and WooCommerce, tied
how can an independent retailer take orders online English Shopify

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured