The most visible e-commerce platforms in Netherlands, October 2026

October 2026 · 15 questions asked from Netherlands in Dutch and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Shopify

78Heralded Score, range 71–84

Most cited source

kvk.nl

14citations

From Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

Squarespace Commerce

2/4engines put it in their top three

Top three on Google AI Mode and Gemini, not on Google AI Overviews and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Shopify CA New entry 78 , range 71–84 78#1
78
  • : score 78 · #1
95% 41% First reading
2 WooCommerce US New entry 75 , range 64–82 75#2
75
  • : score 75 · #2
81% 44% First reading
3 Wix eCommerce IL New entry 44 , range 36–56 44#3
44
  • : score 44 · #3
41% 20% First reading
4 Lightspeed CA New entry 32 , range 11–41 32#4
32
  • : score 32 · #4
18% 12% First reading
5 Mijnwebwinkel New entry 32 , range 13–40 32#5
32
  • : score 32 · #5
25% 4% First reading
6 Squarespace Commerce US New entry 31 , range 9–40 31#6
31
  • : score 31 · #6
16% 12% First reading
7 CCV Shop NL New entry 22 , range 6–37 22#7
22
  • : score 22 · #7
13% 9% First reading
8 Square US New entry 19 , range 6–36 19#8
19
  • : score 19 · #8
12% 8% First reading
9 BigCommerce US New entry 14 , range 5–35 14#9
14
  • : score 14 · #9
13% 5% First reading
10 JouwWeb New entry 10 , range 5–33 10#10
10
  • : score 10 · #10
15% 0% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 bedrijfssoftwaregids.nl Review site 3.3% 2 of 4 2 7
12 ecomm.design Directory 5.0% 2 of 4 2 7
13 elementor.com Vendor site 5.0% 1 of 4 2 13
14 jotform.com Vendor site 3.3% 2 of 4 3 Not read
15 opklopper.nl Consultancy 5.0% 3 of 4 3 Not read
16 ccv.eu Vendor site 1.7% 1 of 4 2 Not read
17 clickforest.com Consultancy 3.3% 1 of 4 1 10
18 ecommercenews.nl Media 3.3% 1 of 4 2 Not read
19 happydigital.nl Directory 3.3% 1 of 4 1 7
20 kmoshops.be Vendor site 3.3% 1 of 4 2 Not read

Questions asked

QuestionLanguageMost recommended
best ecommerce platform for small businesses selling online English Shopify, Wix eCommerce and WooCommerce, tied
online store software for independent retailers English WooCommerce
how can a small business sell products online English WooCommerce
how to set up an online shop for a clothing business English Shopify and WooCommerce, tied
how can an independent retailer take orders online English Shopify

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured