The most visible e-commerce platforms in Netherlands, October 2026

October 2026 · 15 questions asked from Netherlands in Dutch and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Shopify

77Heralded Score, range 54–85

Most cited source

kvk.nl

14citations

From Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

Squarespace Commerce

2/4engines put it in their top three

Top three on Google AI Mode and Gemini, not on Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
– VTEX BR Unranked Too few answers Not measured 1= #26
–
  • : Unranked
0% 0% None First reading
– WEBSALE Unranked Too few answers Not measured 0= #36
–
  • : Unranked
0% 0% None First reading
– Weebly US Unranked Too few answers Not measured 7#20
–
  • : Unranked
2% 2% First reading
– Wex Studio Unranked Too few answers Not measured 0= #36
–
  • : Unranked
0% 0% None First reading
– Wizaplace FR Unranked Too few answers Not measured 0= #36
–
  • : Unranked
0% 0% None First reading
– WiziShop Unranked Too few answers Not measured 0= #36
–
  • : Unranked
0% 0% None First reading
– xt:Commerce Unranked Too few answers Not measured 0= #36
–
  • : Unranked
0% 0% None First reading
– Zoho Commerce IN Unranked Too few answers Not measured 0= #36
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 kvk.nl Regulator 15.0% 3 of 4 7 1
2 overheid.nl Regulator 13.3% 3 of 4 3 1
3 searchlab.nl Consultancy 16.7% 4 of 4 3 13
4 youtube.com Social 6.7% 1 of 4 10 Not read
5 business.gov.nl Regulator 6.7% 2 of 4 5 1
6 acm.nl Regulator 6.7% 1 of 4 4 Not read
7 mobiletransaction.org Review site 8.3% 3 of 4 2 11
8 theshopbuilders.com Vendor site 8.3% 2 of 4 2 3
9 mollie.com Vendor site 5.0% 3 of 4 4 Not read
10 stripe.com Vendor site 6.7% 2 of 4 2 12

Questions asked

QuestionLanguageMost recommended
best ecommerce platform for small businesses selling online English Shopify, Wix eCommerce and WooCommerce, tied
online store software for independent retailers English WooCommerce
how can a small business sell products online English WooCommerce
how to set up an online shop for a clothing business English Shopify and WooCommerce, tied
how can an independent retailer take orders online English Shopify

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured