The most visible e-commerce platforms in Italy, October 2026

October 2026 · 15 questions asked from Italy in Italian and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Shopify

83Heralded Score, range 76–89

Most cited source

youtube.com

27citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Squarespace Commerce

1/4engines put it in their top three

Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Shopify CA New entry 83 , range 76–89 83#1
83
  • : score 83 · #1
97% 55% First reading
2 WooCommerce US New entry 74 , range 62–81 74#2
74
  • : score 74 · #2
79% 43% First reading
3 Wix eCommerce IL New entry 56 , range 44–71 56#3
56
  • : score 56 · #3
51% 36% First reading
4 Squarespace Commerce US New entry 34 , range 20–44 34#4
34
  • : score 34 · #4
22% 14% First reading
5 Square US New entry 31 , range 10–40 31#5
31
  • : score 31 · #5
20% 9% First reading
6 Wix Studio IL New entry 26 , range 9–37 26#6
26
  • : score 26 · #6
23% 0% None First reading
7 PrestaShop FR New entry 14 , range 5–35 14#7
14
  • : score 14 · #7
11% 7% First reading
8 Ecwid US New entry 10 , range 4–34 10#8
10
  • : score 10 · #8
11% 5% First reading
9 BigCommerce US New entry 10 , range 4–34 10#9
10
  • : score 10 · #9
13% 2% First reading
– Adobe Commerce US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 equinetacademy.com Reference 3.3% 2 of 4 1 Not read
12 ikyber.com Vendor site 1.7% 1 of 4 2 Not read
13 instagram.com Social 3.3% 2 of 4 2 Not read
14 mimit.gov.it Regulator 1.7% 1 of 4 2 Not read
15 mrpeasy.com Vendor site 3.3% 1 of 4 1 8
16 pcmag.com Media 3.3% 2 of 4 1 Not read
17 pierlucaeassociati.it Consultancy 3.3% 1 of 4 1 Not read
18 quora.com Community 3.3% 1 of 4 2 Not read
19 sizebay.com Vendor site 3.3% 2 of 4 2 Not read
20 techimply.com Unclassified 1.7% 1 of 4 2 Not read

Questions asked

QuestionLanguageMost recommended
best ecommerce platform for small businesses selling online English Shopify, Wix eCommerce and WooCommerce, tied
online store software for independent retailers English Shopify, Wix eCommerce and WooCommerce, tied
how can a small business sell products online English Shopify and WooCommerce, tied
how to set up an online shop for a clothing business English Shopify
how can an independent retailer take orders online English Shopify

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured