Leader
81Heralded Score, range 78–83
The most visible e-commerce platforms in Europe, October 2026
Most cited source
146citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| – | | Unranked | Too few answers | Not measured | –
| 1% | 1% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 11 | | Vendor site | 3.6% | 4 of 4 | 5 | 12 |
| 12 | | Regulator | 1.4% | 1 of 4 | 12 | Not read |
| 13 | | Media | 3.3% | 3 of 4 | 6 | 14 |
| 14 | | Regulator | 2.1% | 3 of 4 | 7 | 1 |
| 15 | | Regulator | 1.9% | 2 of 4 | 10 | 9 |
| 16 | | Regulator | 2.1% | 3 of 4 | 4 | 2 |
| 17 | | Social | 2.9% | 3 of 4 | 11 | Not read |
| 18 | | Media | 2.6% | 3 of 4 | 3 | Not read |
| 19 | | Vendor site | 2.1% | 2 of 4 | 7 | Not read |
| 20 | | Regulator | 1.9% | 3 of 4 | 3 | 1 |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| best ecommerce platform for small businesses selling online | English |  Shopify and |
| online store software for independent retailers | English | Shopify and |
| how can a small business sell products online | English | Shopify and  Squarespace Commerce, tied |
| how to set up an online shop for a clothing business | English | |
| how can an independent retailer take orders online | English | Shopify |
| ¿Cuáles son las mejores plataformas de comercio electrónico para pequeñas tiendas en España? | Spanish | Shopify, |
| ¿Cómo puedo crear una tienda online para una pequeña empresa? | Spanish | Shopify and |
| ¿Cómo puede una pequeña empresa vender productos por internet sin tener una tienda física? | Spanish | No brand recommended |
| ¿Cómo puedo poner en marcha una tienda online para vender mis productos? | Spanish | Shopify |
| ¿Cómo puede un productor local recibir pedidos por internet? | Spanish | No brand recommended |
Each engine's top three
Google AI Mode
Gemini
- 1
- 2
WooCommerce
- 3
Wix eCommerce
Google AI Overviews
- 1
- 2
- 3
ChatGPT
- 1
- 2
- 3
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.