The most visible e-commerce platforms in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Shopify

81Heralded Score, range 78–83

Most cited source

youtube.com

146citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Squarespace Commerce

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
– Elastic Path CA Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– eMartify Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Emporix Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– ePages Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– ePro Shopping Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– FlexiShop CMS Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Fourthwall US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading
– GalaMag Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Galesh Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Gloom US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 stripe.com Vendor site 3.6% 4 of 4 5 12
12 europa.eu Regulator 1.4% 1 of 4 12 Not read
13 forbes.com Media 3.3% 3 of 4 6 14
14 kvk.nl Regulator 2.1% 3 of 4 7 1
15 francenum.gouv.fr Regulator 1.9% 2 of 4 10 9
16 service-public.gouv.fr Regulator 2.1% 3 of 4 4 2
17 facebook.com Social 2.9% 3 of 4 11 Not read
18 pcmag.com Media 2.6% 3 of 4 3 Not read
19 jotform.com Vendor site 2.1% 2 of 4 7 Not read
20 overheid.nl Regulator 1.9% 3 of 4 3 1

Questions asked

QuestionLanguageMost recommended
best ecommerce platform for small businesses selling online English Shopify and Wix eCommerce, tied
online store software for independent retailers English Shopify and Wix eCommerce, tied
how can a small business sell products online English Shopify and Squarespace Commerce, tied
how to set up an online shop for a clothing business English WooCommerce
how can an independent retailer take orders online English Shopify
¿Cuáles son las mejores plataformas de comercio electrónico para pequeñas tiendas en España? Spanish PrestaShop, Shopify, Wix eCommerce and WooCommerce, tied
¿Cómo puedo crear una tienda online para una pequeña empresa? Spanish Shopify and Wix eCommerce, tied
¿Cómo puede una pequeña empresa vender productos por internet sin tener una tienda física? Spanish No brand recommended
¿Cómo puedo poner en marcha una tienda online para vender mis productos? Spanish Shopify
¿Cómo puede un productor local recibir pedidos por internet? Spanish No brand recommended

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured