Leader
81Heralded Score, range 78–83
The most visible e-commerce platforms in Europe, October 2026
Most cited source
146citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| 11 | | New entry | 6 , range 4–9 | 6#11 | 6
| 5% | 3% | | First reading | |
| 12 | | New entry | 6 , range 4–9 | 6#12 | 6
| 6% | 2% | None | First reading | |
| 13 | | New entry | 3 , range 2–6 | 3#13 | 3
| 4% | 1% | None | First reading | |
| 14 | | New entry | 3 , range 2–5 | 3#14 | 3
| 4% | 0% | | First reading | |
| 15 | | New entry | 3 , range 2–5 | 3#15 | 3
| 3% | 1% | | First reading | |
| 16 | | New entry | 3 , range 2–5 | 3#16 | 3
| 3% | 1% | None | First reading | |
| 17 | | New entry | 3 , range 2–5 | 3#17 | 3
| 3% | 1% | None | First reading | |
| 18 | | New entry | 3 , range 2–5 | 3#18 | 3
| 2% | 1% | None | First reading | |
| 19 | | New entry | 3 , range 2–5 | 3#19 | 3
| 2% | 1% | | First reading | |
| 20 | | New entry | 2 , range 2–4 | 2#20 | 2
| 2% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Social | 15.7% | 2 of 4 | 87 | Not read |
| 2 | | Community | 6.2% | 3 of 4 | 16 | 8 |
| 3 | | Regulator | 2.1% | 2 of 4 | 11 | Not read |
| 4 | | Vendor site | 4.8% | 2 of 4 | 3 | 8 |
| 5 | | Regulator | 1.9% | 1 of 4 | 11 | Not read |
| 6 | | Community | 3.1% | 1 of 4 | 16 | Not read |
| 7 | | Directory | 3.6% | 3 of 4 | 2 | 7 |
| 8 | | Vendor site | 3.6% | 2 of 4 | 3 | 12 |
| 9 | | Vendor site | 2.9% | 1 of 4 | 11 | 2 |
| 10 | | Vendor site | 3.6% | 3 of 4 | 5 | 10 |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Quelles sont les meilleures plateformes e-commerce pour les petites boutiques en France ? | French | |
| Comment créer une boutique en ligne pour une petite entreprise ? | French | |
| Comment une petite entreprise peut-elle vendre ses produits en ligne sans avoir de magasin physique ? | French |  Squarespace Commerce and |
| Comment lancer une boutique en ligne pour vendre mes produits ? | French |  Shopify and |
| Comment un producteur local peut-il prendre des commandes en ligne ? | French | |
| Pour une petite entreprise, mieux vaut-il utiliser un modèle de boutique en ligne ou faire développer un site sur mesure ? | French | No brand recommended |
| Quelles sont les alternatives aux commandes en ligne gérées par messages pour une petite boutique ? | French | Shopify, Squarespace Commerce and |
| Quelles sont les alternatives aux marketplaces pour une petite entreprise qui veut vendre ses produits ? | French | Squarespace Commerce and |
| Je tiens une boutique de vêtements avec deux employés. Quelle plateforme en ligne puis-je gérer moi-même ? | French | Shopify and |
| Je dirige une petite entreprise et je cherche une boutique en ligne que je puisse créer sans développeur. | French | Shopify and |
Each engine's top three
Google AI Mode
Gemini
- 1
- 2
WooCommerce
- 3
Wix eCommerce
Google AI Overviews
- 1
- 2
- 3
ChatGPT
- 1
- 2
- 3
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.