The most visible e-commerce platforms in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Shopify

81Heralded Score, range 78–83

Most cited source

youtube.com

146citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Squarespace Commerce

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Shopify CA New entry 81 , range 78–83 81#1
81
  • : score 81 · #1
96% 47% First reading
2 WooCommerce US New entry 72 , range 68–75 72#2
72
  • : score 72 · #2
78% 39% First reading
3 Wix eCommerce IL New entry 53 , range 48–59 53#3
53
  • : score 53 · #3
53% 29% First reading
4 Squarespace Commerce US New entry 35 , range 32–38 35#4
35
  • : score 35 · #4
26% 12% First reading
5 Square US New entry 33 , range 30–36 33#5
33
  • : score 33 · #5
21% 12% First reading
6 Wix Studio IL New entry 29 , range 20–32 29#6
29
  • : score 29 · #6
24% 0% None First reading
7 PrestaShop FR New entry 10 , range 7–21 10#7
10
  • : score 10 · #7
11% 4% First reading
8 BigCommerce US New entry 9 , range 6–17 9#8
9
  • : score 9 · #8
10% 3% First reading
9 Gomag RO New entry 8 , range 5–13 8#9
8
  • : score 8 · #9
8% 4% None First reading
10 Ecwid US New entry 6 , range 4–9 6#10
6
  • : score 6 · #10
6% 2% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 stripe.com Vendor site 3.6% 4 of 4 5 12
12 europa.eu Regulator 1.4% 1 of 4 12 Not read
13 forbes.com Media 3.3% 3 of 4 6 14
14 kvk.nl Regulator 2.1% 3 of 4 7 1
15 francenum.gouv.fr Regulator 1.9% 2 of 4 10 9
16 service-public.gouv.fr Regulator 2.1% 3 of 4 4 2
17 facebook.com Social 2.9% 3 of 4 11 Not read
18 pcmag.com Media 2.6% 3 of 4 3 Not read
19 jotform.com Vendor site 2.1% 2 of 4 7 Not read
20 overheid.nl Regulator 1.9% 3 of 4 3 1

Questions asked

QuestionLanguageMost recommended
cele mai bune platforme de comerț electronic pentru magazine mici din românia Romanian Gomag, MerchantPro and WooCommerce, tied
creează un magazin online pentru afaceri mici Romanian WooCommerce
cum poate o afacere mică să vândă produse online fără magazin fizic Romanian Gomag and WooCommerce, tied
cum să lansez un magazin online pentru produsele mele Romanian Gomag, PrestaShop, Shopify and WooCommerce, tied
cum poate un producător local să primească comenzi online Romanian WooCommerce
magazin online cu șabloane versus dezvoltare personalizată pentru mici afaceri Romanian Shopify and WooCommerce, tied
alternative la administrarea comenzilor online prin mesaje pentru magazine mici Romanian Shopify
alternative la vânzarea produselor prin marketplace pentru afaceri mici Romanian WooCommerce
am un magazin de haine cu doi angajați, ce platformă online pot gestiona singur Romanian Gomag and Shopify, tied
conduc o afacere mică și am nevoie de un magazin online fără programator Romanian Shopify

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured