The most visible DLP tools in United Kingdom, October 2026

October 2026 · 15 questions asked from United Kingdom in English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Where engines disagree most

Forcepoint

2/4engines put it in their top three

Top three on Google AI Mode and ChatGPT, not on Gemini and Google AI Overviews

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Microsoft Purview US New entry 49 , range 40–63 49#1
49
  • : score 49 · #1
51% 23% None First reading
2 Google Workspace Security US New entry 35 , range 30–43 35#2
35
  • : score 35 · #2
36% 2% None First reading
3 Google Workspace DLP US New entry 33 , range 17–42 33#3
33
  • : score 33 · #3
25% 8% None First reading
4 Forcepoint US New entry 31 , range 9–39 31#4
31
  • : score 31 · #4
20% 7% None First reading
5 Netskope US New entry 30 , range 8–39 30#5
30
  • : score 30 · #5
19% 7% None First reading
6 Microsoft Defender for Cloud Apps US New entry 28 , range 8–38 28#6
28
  • : score 28 · #6
20% 5% None First reading
7 Proofpoint US New entry 13 , range 5–34 13#7
13
  • : score 13 · #7
14% 2% None First reading
8 Broadcom Symantec DLP US New entry 5 , range 2–30 5#8
5
  • : score 5 · #8
6% 2% None First reading
9 Trellix DLP US New entry 4 , range 2–26 4#9
4
  • : score 4 · #9
7% 0% None First reading
10 Varonis US New entry 2 , range 1–17 2#10
2
  • : score 2 · #10
3% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 cpomagazine.com Media 3.3% 1 of 4 2 Not read
2 birdsandlilies.com Media 1.7% 1 of 4 1 Not read
3 cnet.com Media 1.7% 1 of 4 1 Not read
4 fastcompany.com Media 1.7% 1 of 4 1 Not read
5 gulfbusiness.com Media 1.7% 1 of 4 1 Not read
6 helpnetsecurity.com Media 1.7% 1 of 4 1 Not read
7 manageditmag.co.uk Media 1.7% 1 of 4 1 Not read
8 marketingcasestudy.io Media 1.7% 1 of 4 1 Not read
9 securityboulevard.com Media 1.7% 1 of 4 1 Not read
10 securitymagazine.com Media 1.7% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
How do companies prevent data leaks across email, browsers and file storage? English No brand recommended
Can one policy protect sensitive data on laptops and in cloud services? English Microsoft Purview
What can replace manual checks on employees sharing confidential files? English Microsoft Purview
How can we replace separate rules for email and endpoint data leaks? English Google Workspace DLP and Microsoft Purview, tied
What can replace blocking every file upload to prevent data leaks? English No brand recommended

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured