Leader
71Heralded Score, range 30–83
The most visible business intelligence tools in United Kingdom, October 2026
Most cited source
2citations
From Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 71 , range 30–83 | 60#1 | 91#1 | 71
| 70% | 42% | None | First reading | |
| 2 | | New entry | 58 , range 20–67 | 39#5 | 91#2 | 58
| 56% | 28% | None | First reading | |
| 3 | | New entry | 57 , range 25–67 | 46#2 | 76#10 | 57
| 33% | 28% | None | First reading | |
| 4 | | New entry | 54 , range 21–67 | 40#3 | 79#5 | 54
| 37% | 22% | None | First reading | |
| 5 | | New entry | 52 , range 20–62 | 40#4 | 73#11 | 52
| 28% | 18% | None | First reading | |
| 6 | | New entry | 45 , range 5–57 | 27#6 | 76#9 | 45
| 18% | 16% | None | First reading | |
| 7 | | New entry | 35 , range 3–55 | 11#7 | 76#8 | 35
| 22% | 9% | None | First reading | |
| 8 | | New entry | 35 , range 1–54 | 5#11 | 86#3 | 35
| 35% | 12% | None | First reading | |
| 9 | | New entry | 30 , range 1–48 | 3#14 | 76#7 | 30
| 18% | 7% | None | First reading | |
| 10 | | New entry | 30 , range 1–47 | 4#12 | 73#12 | 30
| 12% | 5% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Media | 3.3% | 1 of 4 | 2 | Not read |
| 2 | | Media | 1.7% | 1 of 4 | 1 | Not read |
| 3 | | Media | 1.7% | 1 of 4 | 1 | Not read |
| 4 | | Media | 1.7% | 1 of 4 | 1 | Not read |
| 5 | | Media | 1.7% | 1 of 4 | 1 | Not read |
| 6 | | Media | 1.7% | 1 of 4 | 1 | Not read |
| 7 | | Media | 1.7% | 1 of 4 | 1 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| What are the best business intelligence tools for small business managers? | English | |
| How can small businesses use data analysis to make better decisions? | English | No brand recommended |
| How can a small business manager get a clearer picture of business performance? | English | No brand recommended |
| How can I work out which products are the most profitable? | English | No brand recommended |
| Are automated reports or manual analysis better for small business managers? | English | No brand recommended |
| Are dashboards or spreadsheets better for tracking sales in a small business? | English | |
| What are some alternatives to creating reports manually for small business managers? | English | |
| What can small businesses use instead of spreadsheets to analyse sales? | English | |
| I run a business with 10 employees and want to track sales. What should I use? | English | No brand recommended |
| I run a business without a data analyst and need easy-to-understand reports. What are my options? | English | |
Each engine's top three
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.