The most visible business intelligence tools in United Kingdom, October 2026

October 2026 · 15 questions asked from United Kingdom in English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Power BI

60Heralded Score, range 47–73

Most cited source

youtube.com

9citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Databox

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Power BI US New entry 60 , range 47–73 60#1
60
  • : score 60 · #1
61% 33% First reading
2 Google Looker Studio US New entry 46 , range 39–54 46#2
46
  • : score 46 · #2
37% 29% First reading
3 Looker US New entry 40 , range 33–50 40#3
40
  • : score 40 · #3
35% 16% First reading
4 Zoho Analytics IN New entry 40 , range 32–50 40#4
40
  • : score 40 · #4
26% 25% First reading
5 Tableau US New entry 39 , range 32–48 39#5
39
  • : score 39 · #5
38% 10% First reading
6 Metabase US New entry 27 , range 7–38 27#6
27
  • : score 27 · #6
13% 10% First reading
7 Microsoft Power BI Premium US New entry 11 , range 4–34 11#7
11
  • : score 11 · #7
10% 6% First reading
8 Databox US New entry 8 , range 3–33 8#8
8
  • : score 8 · #8
8% 5% None First reading
9 Geckoboard GB New entry 7 , range 2–32 7#9
7
  • : score 7 · #9
8% 2% None First reading
10 Sage GB New entry 6 , range 2–31 6#10
6
  • : score 6 · #10
8% 1% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 business.gov.uk Regulator 1.7% 1 of 4 2 Not read
12 businessnewsdaily.com Media 3.3% 1 of 4 2 Not read
13 cloud.microsoft Vendor site 3.3% 1 of 4 1 Not read
14 customerscience.com.au Consultancy 3.3% 1 of 4 1 1
15 demskigroup.com Consultancy 3.3% 1 of 4 1 Not read
16 dldtech.au Consultancy 3.3% 1 of 4 1 3
17 eclipse-online.com Consultancy 3.3% 1 of 4 1 1
18 fluidcrm.io Vendor site 3.3% 2 of 4 1 Not read
19 gartner.com Industry authority 3.3% 2 of 4 1 16
20 hubspot.com Vendor site 3.3% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
best business intelligence tools for small businesses English Google Looker Studio, Power BI and Zoho Analytics, tied
business intelligence tools for finance teams English Power BI
how can a finance team spot spending trends across departments English Power BI and Tableau, tied
how can a sales team see which regions are missing targets English Power BI and Tableau, tied
spreadsheets vs dashboards for small business owners English Google Looker Studio, Looker and Google Looker Studio, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured